Meet Charlotte, Creative Director

Hello! I’m Charlotte

A writer who brings equal doses of creativity, brand messaging, and strategic SEO to your projects. 

I’ve done the whole corporate content thing. Spreadsheets, ‘synergy,’ and six-hour meetings.

But with businesses turning to me for friendly, down-to-earth support, I soon realised this approach was much more me.

I started writing as a freelancer, getting businesses in all kinds of industries bookings and sales. Since then, I’ve found my calling as a writer for businesses in the health and wellness space. 

With help from my business coaches, I came to realise that the businesses I align with most are the ones that improve their clients’ well-being, whether on a physical, emotional, spiritual, or business-focused level.

Charlotte | Creative Director | Finer Things Editorial | SEO Blog Writing | Content Marketing Services | Line Editor | Copy editor | Content Writer | Shrewsbury | Oswestry

Coached by

Business and executive coach Lisa Ibby.

Seven-figure coach Maria Wendt.

Online marketing expert Amy Porterfield

Charlotte's SEO Blog Writing Results

My SEO blog writing campaigns have led to results like:

With results like these, I’ll help you shape your online presence, become an industry leader, and attract your ideal clients.

A CIEP Professional Member

I’m a copy editor as well as a content writer.

As a Professional Member of the Chartered Institute of Editing and Proofreading (CIEP), I have:

A Background In Copy Editing And Web Content Writing

My combined background in editing and web content writing means I can edit with both the technicalities of content and SEO in mind.

Aside from my CIEP qualifications, I have a BA degree in English, an MA degree in Creative Writing, and a variety of HubSpot marketing qualifications (plus experience in inbound marketing).

I often take a ‘storytelling’ approach in my content, painting brand stories that readers can identify with and engage with.

I have been long- and shortlisted for literary prizes like the international Hammond House Literary Prize, Bristol Short Story Prize, and Mslexia Short Story Prize.

I also edit fiction over at The Editing Lounge.

Meet Charlotte

Anything from my extensive pyjama collection. I couldn’t possibly choose one set. 

Entrepreneurship and marketing, spiritual connection, self-healing and well-being practices, where to go for a spa day.

A barn conversion with wooden beams, rickety ceilings, and a rose garden.

Under blankets reading, doing online courses, listening to podcasts, and maybe emerging for an hour to take a rainy walk.

Parboiling and freezing giant bags of potatoes so you can have homemade roasties on demand.

Top business-growth podcasts, spiritual gifts, world’s softest pjs, best walking routes in Shropshire.

Charlotte's Certifications and Training

  • Chartered Institute of Editing and Proofreading (CIEP) | Editorial Test (Pass)
  • Chartered Institute of Editing and Proofreading (CIEP) | Copy Editing 2: Headway
  • Chartered Institute of Editing and Proofreading (CIEP) | Introduction to Fiction Editing
  • Birmingham City University | MA: Creative Writing – Distinction + Module Highest Grade Award
  • Birmingham City University | BA: English – First Class (Hons) + Module Highest Grade Award
  • HubSpot Academy Courses x5:
    1. Content Marketing
    2. Social Media
    3. Inbound Marketing
    4. Inbound Certification
    5. Marketing Software