Content marketing for coaches: 7 essential tips | Finer Things Editorial

Content marketing for coaches: 7 essential tips

Content marketing for coaches: 7 essential tips In a world filled with business coaches, making your coaching business stand out can be difficult. That said, with effective content marketing approaches, setting yourself apart from competitors can become easy. But where should you begin? We’ve put together this guide on content marketing for coaches to get you on the right path. We’ll walk you through how to create a content marketing strategy that draws business owners to you and gets them eager to hire you as their coach. Don’t underestimate the importance of content marketing for coaches. Done well, it can lead to great results.  In fact, content marketing generates around three times more leads than traditional marketing. And it costs 62% less. What is content marketing for coaches? Content marketing for coaches is creating and delivering frequent high-value, high-impact resources. Each resource should meet your ideal coaching clients’ needs and answer their questions. This content should provide value and help you build relationships with your ideal clients. Your content should also inspire these people to buy your services, programmes, or products. As a business coach, your clients aren’t only buying your services. They’re buying the opportunity to work with you. Personal branding is essential to content marketing for coaches. This is because it’s your personality that will attract clients and make them want to work with you over other coaches. Therefore, your content must be true to you. Don’t try to build a brand that doesn’t resonate with who you really are. Who are you serving as a business coach? You can start preparing your content marketing strategy as soon as you know who your ideal client is. Don’t fall into the trap of supporting business owners of all kinds. This could leave you with a niche that’s too broad to resonate with anyone. When choosing your niche, consider your ideal coaching clients’: Day-to-day lifestyle. Biggest problems and challenges. Goals and objectives. Age. Education. Location. Income. If you need to niche down, here are some audience ideas. How about serving: Women business owners? Single-parent business owners? Business owners in an industry that you’re experienced in? Business owners who come from marginalised backgrounds? Business owners who are working to scale to six figures? Content marketing for coaches can only be successful when you know exactly who you’re serving. It’s easy to get started without doing this groundwork, but you’ll never regret putting this thought in first. What will your business coaching offer be? It’s a common misconception that the more coaching services you offer, the more clients you’ll attract. In reality, several offers can lead prospects to decision fatigue. If they feel overwhelmed (or even confused) about how they can work with you, they may not work with you at all. However, if you handhold them to one amazing solution that fits their needs, they’ll be much more likely to buy. Quick tip: Unsure what this amazing solution is? Do some market research with your ideal clients. With a detailed survey, you can pinpoint their needs and come up with one ideal offer that meets these. It’s much better to have one great offer than multiple offers that don’t hit their pain points. And if you can’t convince your ideal clients to have a video call with you, a £10 gift voucher can go a long way. As a business coach, your offer may be a series of one-on-one sessions, a group coaching programme, or a course that clients can follow in their own time. Or you might have a unique idea that sets you apart from any of these usual offer variations in the coaching industry. How can you become your ideal client’s business coach? When you’re happy with your offer, you can work backwards, creating the content that will attract your ideal clients to this offer.  Content marketing for coaches becomes much easier when you know exactly which offer you’re marketing. Rather than waiting for someone to hire you as their coach, become your ideal clients’ coach right away. You can do this by coaching your ideal clients in the content you create. This way, you can build trust with your ideal clients and prepare them to book you. Few people book a business coach straight away. They usually have objections (often to do with price) or fears that get in the way. Your content will ease them in gradually, making them feel comfortable to become a client. Without content, this transition is unlikely. This is where our tips on content marketing for coaches come in. So, let’s get started with your roadmap to creating the content that attracts business coaching clients. What types of content marketing for coaches should you use? There are lots of types of content marketing for coaches to leverage. Some of the most popular types are a blog, social media, email marketing, a podcast, or a YouTube channel. It may seem that more marketing channels equals more success. But this is only the case if you have the time, resources, and/or budget to manage each channel well. If you’re pushed for time, pursue one type of content marketing only. You’re more likely to see results if you market on one channel consistently than on several channels inconsistently. We recommend starting with a blog. Blogging for business is important because: Blogging vs social media While no one will see your social media posts after a few hours (at best), blog posts can attract leads for years. When it comes to blogging vs social media, blog posts have more longevity. Blogging vs email marketing You need an email list, but you might not have many (or any) subscribers yet. A blog can give your business visibility while encouraging prospects to join your email list. Blogging vs a podcast or YouTube channel A podcast or YouTube channel requires you to have audio and video creation skills. This may be overwhelming earlier in your entrepreneurial journey. Once your blog is up and running, you can start introducing new marketing…