Above-the-fold website copy for a market research leader
Project summary
I loved producing copy for this global market research leader that helps businesses get feedback from thousands of people in minutes.
Leading publications – including Vogue, Forbes, and Business Insider – have published data collected through the platform.
The client wanted to rebrand, moving away from being a ‘quick n dirty’ market research tech platform. Instead, they wanted to:
- Position themselves as a market research partner. They don’t just run a DIY market research platform. They provide expert guidance to help companies better understand their customer demographics.
- Target larger companies – like McDonald’s, BMW, and Netflix – instead of the small-to-medium-sized businesses they’d been attracting before.
- Avoid sounding corporate, instead preferring the vibe of a high-energy startup.
They asked me to start at a micro level, workshopping the above-the-fold copy on their website home page (the copy you can see before you scroll).
I used a short, punchy style to replace the client’s old corporate feel with the action and energy of a high-level startup.
I even snuck in some references that the dream clientele mentioned earlier would see themselves in. (I love to speak directly to the audience.)
To finish, I added a clear, compelling button, prompting visitors to get started right away.
I threw bland out of the window in favour of fresh, startup energy. The result? New, on-brand, above-the-fold website copy that repositions the client as the standout market research provider.
Before
Get answers to your questions in minutes
Reliable market research as it should be.
After
Your market research platform partner
It’s time to understand – and act on – your customers’ needs.
The heated seats on that sports car. The hot-chilli flavour on those fries. Back-to-back romcoms on a Thursday night.
