Product description for events company Hen Party Superstore
(Secret menu project)
Project summary
Amy Lucy is the founder and director of Hen Party Superstore, which is absolutely as awesome as it sounds. She runs the business with her husband, selling hen decor, gifts, and fancy dress designed to make hen parties feel both glamorous and fun. Sparkly confetti? Playful photo props? Personalised t-shirts? They sell all these and more.
Side note: I love Hen Party Superstore’s girly branding. The baby pink calls to my inner seven-year-old.
To write informative and irresistible hen party product descriptions that inspire shoppers to click ‘add to cart.’
When the client approached me, they had fabulous photos of their hen party products but no accompanying descriptions. They say a picture paints a thousand words. While high-quality images are super important for an e-commerce website, clear product descriptions are indispensable for engaging potential buyers.
For a writer to craft accurate, evocative product descriptions, nothing beats getting your hands on the goods. So imagine my delight when the client sent me a crate of hen party goodies to play with experience first-hand.
Being able to touch, try on, and use these products really helped me craft vivid descriptions. I stepped into the shoes of the hen or bridal party member receiving their Hen Party Superstore package and loving what they’d bought. This allowed me to tailor each piece of copy to capture the reader’s imagination and describe in detail what they would be ordering.
Compelling, immersive product descriptions to convince shoppers these items are a need, not a want, for planning the perfect hen party. And many happy maids of honour planning hen dos across the UK.
Here's one of the descriptions!
Ginger Ray Bridesmaid Sashes | Pink & Rose Gold
£8.97
- Pastel pink 'Bridesmaid' sashes
- Rose gold foiled text
- Fastens with pink ribbon
- Material: paper
- Pack of 2
- Each sash measures 10cm (w) x 75cm (h)
Your bridesmaids will be pretty in pink with these gorgeous rose gold sashes.
A beautiful gift for your bridesmaids, these hen party sashes make for fun Instagrammable photos and unforgettable memories. The foiling design gives the pastel sashes a shimmer that sheds elegance and femininity.
Simply lace the ribbons to secure the sashes and complete your bridesmaids’ hen party attire. The ribbons can be used to fit each sash to each bridesmaid perfectly.
Pair with a Ginger Ray ‘Bride to Be’ sash for the bride and ‘I Do Crew’ sashes for the hens.
