Website copy edit for award-winning brand builder and mastermind mentor Mallika Malhotra
Project summary
Mallika Malhotra, aka The Brand CEO, is an award-winning brand builder and niche expert. Like me, she loves supporting female entrepreneurs so they can share their messages and unique offers with the world. She is the go-to pro for helping these women break through the noise and become a sought-after brand in their industries.
I love what Mallika stands for and couldn’t be happier to help her refine her website copy.
To take Mallika’s existing website copy from brilliant to outstanding. As a brand and messaging expert, she already felt comfortable writing her own copy. She wanted a copy expert to take it to that next level – where visitors to her website realise she’s the only person they want to work with.
First, we discussed the goals for Mallika’s website copy over Instagram voice notes.
Next, I got stuck into the copy edit, working my way through Mallika’s website copy in Google Docs using comments and Suggested Changes. (I find this is the easiest way to conduct copy editing for clients, as Google Docs makes it easy to collaborate and for clients to see what I’ve altered.)
As Mallika was already pretty happy with the copy she’d written, I took a laser-focused, detail-orientated approach to boosting Mallika’s messaging. This meant making minute edits at the sentence level. I scrutinised every word to make sure it was worthy of a place in Mallika’s website copy.
Even the tiniest language shifts can make a difference to how ideal clients feel when they read the copy.
Exquisitely worded website copy that Mallika can be confident will do the heavy lifting for her – copy that brings clients into her world so she doesn’t have to chase them.
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Here’s what Mallika had to say…
I felt my copy wasn’t compelling or strong enough, lacking the punch and personality that a real expert can offer. I booked Finer Things Editorial’s editing service because I liked Charlotte’s energy and expertise.
I am thrilled with my new copy for my website! The editing process was quick, efficient, and painless. I felt like my brand was in great hands.
Charlotte is a delight! She is a wizard with words, offers clear timelines, communicates often, and gets the job done beautifully without breaking your bank. I started with one project but quickly had her do three more because she was so good!
The copy will work just as hard as I will to promote my brand.
The Branding Coach for Female Entrepreneurs
Grow Your Business Faster with Brand Strategy and Mentorship
Here's the finished result!
Tired of Being Overlooked and Underpaid?
Your skills and experience are undeniable, yet your business is stuck in a rut. Despite your hard work, you’re an invisible expert in a crowded market.
You’re tired of blending in with the competition, attracting the wrong clients, and not being able to charge premium prices. You’re frustrated, undervalued, and underpaid.
You’ve come too far to let your brand hold you back. You need a mentor who understands your struggle and can help you stand out, captivate your audience, and position you as the go-to authority in your niche.
Your Brand’s Not Going to Hold You Back Anymore
Imagine this:
- Clients dying to work with you, happily paying premium prices.
- Your brand becomes the talk of the town, instantly recognizable, and everyone’s go-to choice.
- You're not just another expert; you're the undisputed leader in your industry, with a stream of clients banging down your door.
This isn’t a dream—it’s your reality waiting to unfold.
Accelerate Your Business Growth with a Niched Brand
It’s time to stop being a Jane of All Trades and find your focus, your specialization, your zone of genius. As a branding coach for female entrepreneurs, I’m here to help you nail your niche for business success.
Meet the Branding Coach for Female Entrepreneurs
Hey there,
I’m Mallika Malhotra, The Brand CEO, an award-winning brand builder and niche expert. Female entrepreneurs—women just like you—are my favorite people to support.
I’ll show you how to use your expertise to find your oh-so-you niche. Then what? Then you can share your brilliance with the world and become that brand with a client roster of dream clients who value your expertise. The clients who pay your premium rates without any pushback.
Together, we’ll ensure you break through the noise and become the sought-after brand in your industry.
Let’s Create Your In-Demand Brand
Which route shall we take to build your unstoppable brand?
Brand Breakthrough Mastermind
For the female entrepreneur who wants to become the sought-after expert in her industry. Join a four-month group mentorship with personalized guidance, proven strategies, and a tight-knit community.
Build a standout brand that’s memorable, referable, and profitable.
I’m ready to be that sought-after woman.
Next-Level Niche Intensive
For the female entrepreneur eager to niche down and fast-track their success. In a three-hour intensive strategy session, we’ll unpack data and explore your passion to zone in on your business niche, defining your unique specialization and expert positioning.
Get ready to propel your brand to that happy place where everyone knows your brand name and refers it—even when you’re not in the room.
I’m ready to fast-track my success.
Niche Navigator Workbook
For the female entrepreneur who wants to take control of her brand’s direction and define her niche with precision. Using my proven BullsEye Branding formula, this digital workbook empowers you to explore and refine your niche at your own pace.
Gain clarity around your specialization and audience, amplify your strengths, and attract quality clients to grow your business.
I’m ready to take control of my brand’s direction.
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Hang Up That Cloak of Invisibility
I know what it’s like to be an invisible expert. You’re passionate and knowledgeable, but your brand isn’t getting the attention it deserves. Let’s change that.
My mission as a branding coach for female entrepreneurs is to help you build your brand reputation and bank account with leadership opportunities like speaking gigs, podcast interviews, publishing articles and guest expert appearances. Together, we’ll build a brand that not only gets noticed and remembered, but makes an impact.
It’s time to stand out in your industry as the go-to expert you’re meant to be. Envision yourself as the undeniable choice, building an instantly memorable, insanely referable, and in-demand brand. Ready to make it happen? Let’s next level your brand and niche your way to the top!
How shall we get you all the way up there?
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Niche in 10: Discover Your Brand's Expertise in Minutes!
Struggling to pinpoint your niche and brand focus? “Niche in 10” is your answer to help you become the go-to expert in your field.
Spend just 10 minutes answering targeted questions and gain clarity on your brand’s direction.
Perfect for entrepreneurs tired of feeling lost, this tool guides you step-by-step to identify your unique niche and stand out from the competition.
Let’s dive in and uncover your niche in 10 minutes flat!
