7 exercises to help you create topics for your fitness instructor blog

It can be hard work to come up with topics for your fitness instructor blog. If you’re aiming to upload a blog post once a week, you’ll need 52 new fitness blog ideas each year. That’s a lot of ideas for anyone to think up, let alone someone busy running their fitness business.

If you’d rather let the blogging experts take care of things for you, you might benefit from a nifty blog package like the one we offer.

Our Finer Blog Copy package includes blog topic research for ideas that align with key industry dates and search trends.

You’ll also get an editorial calendar where your blog specialist lays out a schedule for each month’s content.

If you enjoy blogging and simply need some handy strategies for generating ideas, we’ve also got you covered. To create a never-ending stream of topics for your fitness instructor blog, try these 7 helpful exercises:

1. Flex your keyword research muscles

You probably already know that your fitness instructor blog can help your business show up in your dream clients’ Google search results. But that’s only possible if you include the keywords these people are searching for in your blog posts.

Think of it like this: each blog post you write is an answer to a fitness-related question that your dream clients are searching for. Why not let these questions generate topics for your fitness instructor blog?

To find out what topics your ideal clients are Googling, you’ll need to do some keyword research. Keyword tools such as Ubersuggest and the Google Keyword Planner can help you find relevant search terms.

We’d advise choosing keywords with a low SEO difficulty so you’re not competing with major players in the fitness space. You can target keywords with a medium difficulty score once you’re ranking for these easier keywords.

Keyword research really is a double whammy for blogging.

Firstly, you get an endless source of blog post topics. For example, one simple keyword phrase like ’10-minute workouts’ can spark lots of fitness blog ideas.

Secondly, these keyword-based ideas can help boost your online visibility. It’s a win-win.

2. Note down your clients' pain points

As a fitness professional, your clients are likely to share their fitness-related problems with you often. You’ve probably heard different clients repeat similar phrases, like:

How can I lose weight fast?
I want to tone my stomach. What exercises should I do?
I really struggle with motivation. Do you have any tips?
What’s a version of this exercise that doesn’t involve jumping?
What should I be eating to stay healthy?

They might not seem like obvious blog ideas when they come up in the middle of a chat or fitness session. But these pain points could make ideal topics for your fitness instructor blog.

Next time one of your clients asks you a fitness-related question, note it down (along with your answer).

If your clients are asking you these questions, you can be fairly sure other people are searching for them online.

3. Ask your online followers questions

If you have even a modest social media following, you have another source of ideas for your fitness instructor blog.

In fact, asking your online audience some simple questions can generate bucket-loads of content.

Try sharing a post or poll on Instagram or Twitter that asks your followers for their opinions.

For instance, you might ask people to share “the best part of starting a fitness journey” or “the scariest thing about joining a gym.”

Asking your online followers questions can generate comments you can use later in a blog post. And it’s a great way to increase your brand’s social media engagement.

4. Investigate your competitors' fitness instructor blogs

If you’re a business owner, you may already know who your local or national competitors are. And if you’ve ever had a nosey at their business to get inspiration for your offers or services, you can do the same to get ideas for your fitness instructor blog.

Have a look at what your competitors are writing about on their blogs. Can you find a way to write about the same subjects but improve on the quality of your competitors’ content?

Perhaps you can add even more helpful info. Or make the existing information more bite-sized and accessible for readers.

Here’s an extra tip: if your competitors have numbered tip posts, make sure you’re providing even more tips and insights (e.g. if they offer 5 tips, share 7 or 10).

5. Harness trending topics for fitness blog ideas

There’s always some new trend or hot take in the fitness industry. Whether it’s a controversial study or a diet fad, there’s usually at least one popular topic people are discussing online.

If you keep an eye on the latest news in the fitness industry, you can become part of the conversation by writing a blog post.

Writing about trending topics is a great way to showcase your industry knowledge and boost your credibility as a fitness expert.

Perhaps you have an unpopular opinion about a fitness ‘myth’ everyone believes. Or maybe you want to share your perspective as a fitness instructor on a viral TikTok challenge.

If you’re immersed in the fitness industry, it’s likely you’re already keyed into what these trending topics are.

If you need some extra help finding hot topics, try tools like Google Trends or search for keywords like ‘fitness’ or ‘health’ in the Instagram Explore page search bar.

6. Reflect on your own fitness journey

We all started somewhere. Think back on your personal fitness journey — were there any problems you faced that you could turn into lessons for your readers?

What obstacles did you encounter when starting on your path to fitness? Perhaps you struggled with your weight for years or experienced body image issues.

Alternatively, you could share how you coped when you sustained a sport-related injury. What did it take to overcome health setbacks?

Your own experience can be a source of excellent ideas for your fitness instructor blog.

Plus, sharing how you’ve dealt with your fitness-related problems can make you more relatable to your audience.

Relatability can build a sense of connection and trust between you and your prospective clients. And if someone trusts you, they’re more likely to start their wellness journey with you.

7. Collect moments from your daily life

This exercise works in a similar way to reflecting on and sharing lessons from your fitness journey. But rather than looking to the past for inspiration, find moments from the here and now that will resonate with your audience.

Like when you noticed someone out running and you thought their technique could use some improvement.

Or this afternoon in the coffee shop, when you overheard two people arguing about whether carbs are good or bad.

It can take some practice to notice these moments and see the value in sharing them with your readers. But once you’ve gotten in the habit of observing these moments, you’ll start to find them everywhere.

With this exercise, your own life can become a wellspring of ideas for your fitness instructor blog.

More ideas for your fitness instructor blog

With these seven exercises, you should be able to create enough blog post topics to keep you writing for months.

You might have noticed that most of the above methods involve a little bit of time for research or brainstorming. And we know you don’t always have the time to compile ideas. Thankfully, we’ve already created 130 ideas for your fitness instructor blog. Hooray! Instant blog topics at your fingertips.

Maybe you’re sorted for fitness blog ideas but you’re not sure you have the blogging skills to showcase your business at its best.

Or perhaps you’re struggling to find the time to consistently write high-quality blog posts. (And posting inconsistently is one of the key blogging mistakes to avoid.) Why not let us help?

About Finer Things Editorial

Finer Things Editorial writes for businesses that help others achieve abundance, whether in the form of profit, self-love, or physical health. Our content helps these businesses attract their dream clients, so they don’t have to chase them. Having taken businesses from 0 to 1,000+ primed-to-buy website visitors per day, we take businesses from unknown to really known.

Our credentials include writing/communications undergraduate and postgraduate degrees, HubSpot qualifications, and Chartered Institute of Editing and Proofreading qualifications.