How often should bloggers post? The truth no one tells you
So, you’re thinking of launching a blog and trying to decide on a posting schedule. Or perhaps you already have a blog but you’re not sure how often you should post.
There’s a lot of conflicting information out there about how often bloggers should post. As blogging experts, we’ve taken it upon ourselves to clear up any confusion over posting frequency and why it matters.
How often should bloggers post?
We advise our clients to upload one blog post a week. At a rate of one blog post a week, you’ll build a knowledge hub of 52 blog posts a year. That’s the short answer. But it’s not the whole answer.
The problem is, asking ‘how often should bloggers post?’ is a bit like asking ‘how many employees should my company have?’ or ‘which marketing channels should I use?’ The honest answer to all three questions is: it depends.
Factors like time, resources, and business niche will dictate how often bloggers should post.
For instance, in some competitive industries, you may need to blog more often. And if you’re a solopreneur, you’ll have less time and resources to blog than a small- or medium-sized company.
We’ve found that blogging once a week is the sweet spot. This frequency isn’t too time-consuming but it’s still effective for reaching prospective clients.
Weekly blogging is a comfortable amount for most businesses to manage and still reap great results. Any less than once a week and you’re unlikely to generate a notable increase in web traffic.
Should I blog more often than once a week?
You can absolutely blog more often than once a week if you have the time and resources to stick to your blogging schedule. You can’t have too many blog posts (as long as the quality is consistently high).
However, we caution you to choose a realistic blogging frequency before you start posting.
Neil Patel wants you to upload one post on your blog every day. That might be great for a larger, established company with a dedicated marketing team. But it could be a challenge for an entrepreneur or the owner of a small business.
Rock Content suggests businesses post on their blogs two to four times per week.
That amount may seem slightly more doable. But the average blog post takes 3 hours and 51 minutes to write. Multiply that even twice, and you can see how blogging this often can eat into your week.
If you start by blogging weekly, you can always pick up the pace later. One of the key blogging mistakes to avoid is starting with a too-high blogging frequency and finding you can’t sustain it.
You don’t want to be that business that writes one blog post a month. Or hasn’t blogged since 2019. These blogs rarely get off the ground.
How do I stay on top of blogging weekly?
There are a few ways to stay on top of blogging once per week, which is the minimum frequency you’ll need to grow your blog.
We recommend two strategies to help you stick to your blogging schedule: committing to a weekly writing slot or writing in batches.
- If you can commit to it, allocate a slot in your calendar each week to write a blog post. You might blog first thing on a Monday morning or save it for a fun Friday afternoon job. But writing a blog during your chosen time slot should be non-negotiable.
- Writing in batches can help you create a few posts to cover busier weeks when you have no time for blogging. For example, four blog posts written across a couple of working days will set you up for an entire month.
Writing, copy editing, and uploading a weekly blog post can take a lot of time and effort if you’re doing it all yourself. Carving out time each week or month is a must if you want to stay on top of your blogging schedule. (Alternatively, you might pay for experts to write and upload weekly blog posts for you.)
Should I hire a specialist who provides a blog package?
Hiring a blog specialist is a great move if you don’t have the time or know-how to do it yourself. With content writing, SEO, editorial qualifications, and tip-top blogging skills, a professional blogger can help you get the results you need from your blog.
We often see businesses ask a team member to write their blog posts, sometimes a virtual assistant, who isn’t all that skilled at content writing.
They might create regular blog posts, but if they’re not written well or optimised for search engines, these posts won’t do much for you.
Another reason to hire a blog specialist is that blogging is time-consuming. If you blog once a week or more, you’re committing a large portion of your weekly schedule to blogging.
When you hire a blog specialist, you can buy back your time and spend it on the parts of your business you love.
We love to help womenpreneurs with blogging, which is why we’ve created our Finer Blog Copy package. This blog package contains all the blogging essentials you need to attract more clients, plus two handy bonuses.
About Finer Things Editorial
Finer Things Editorial writes for businesses that help others achieve abundance, whether in the form of profit, self-love, or physical health. Our content helps these businesses attract their dream clients, so they don’t have to chase them. Having taken businesses from 0 to 1,000+ primed-to-buy website visitors per day, we take businesses from unknown to really known.
Our credentials include writing/communications undergraduate and postgraduate degrees, HubSpot qualifications, and Chartered Institute of Editing and Proofreading qualifications.
