Set up a go-to nutritionist blog in 10 easy stages
Thinking of setting up a nutritionist blog to promote your business? Blogging can help you attract new clients and position yourself as the go-to expert in your field. A blog can also be an amazing resource for your existing clients.
It can be daunting starting a blog, especially if:
- You don’t think you have time to write a new blog post each week.
- You don’t know what to write about.
- You’re not sure how to get your blog posts in front of your ideal clients.
But fear not, we’re here to help you navigate those conundrums.
Here’s how to set up your nutritionist blog in 10 easy stages:
- 1. Find your niche.
- 2. Choose a platform to host your nutritionist blog.
- 3. Set a realistic blogging schedule.
- 4. Do your keyword research for your nutritionist blog.
- 5. Make a content calendar for your nutrition blog ideas.
- 6. Write your blog posts.
- 7. Proof your blog posts before you share them.
- 8. Include images that enhance your nutritionist blog posts.
- 9. Optimise your blog posts for search engines.
- 10. Publish or schedule your blog posts.
1. Find your nutritonist blog niche
First things first, define the audience you’re writing for. In other words: find your niche.
As a business owner, we’re sure you’ve heard this advice before.
You may be keen to work with all sorts of clients. But trying to appeal to everyone may leave you appealing to no one, with a message that’s too broad and vague.
Establishing your niche – targeting a particular client demographic – can help you attract more people.
Rather than having no idea of the sort of person you’re writing for, you’ll address a specific group of readers and their pain points.
You may already have a niche for your nutrition business. Perhaps it’s women who need support with hormonal health. Or people who would benefit from intuitive eating.
Focus on the audience you’d like to target and angle your nutritionist blog to appeal directly to them.
2. Choose a platform to host your nutritionist blog
There are various platforms you could choose to host your nutritionist blog. We recommend blogging on your website if you have one. WordPress websites (like ours) are great for blog hosting.
Blogging on your website makes it easier for potential clients to explore your other web pages. First, they’re reading your blog post and then — boom — they’re snooping at your services and visiting your booking page.
Quick tip: If you’re not sure how to set up a blog on your website, we recommend asking the tech wizards at MageRage for advice.
3. Set a realistic blogging schedule
Blogging is a big commitment. You might plan to blog every day. If this is possible, you should absolutely go for it. But make sure you’re being realistic with your time.
If you start out blogging too often, you may soon find that sustaining such a high volume of blog posts isn’t possible.
After starting with the best intentions, you might start churning out content of questionable quality. Or you’ll stop blogging altogether.
We’ve all seen blogs that the owner hasn’t updated for months. They rarely get off the ground.
That’s why we’d suggest you decide on a realistic schedule for your nutritionist blog. Your schedule should be something that you can stick to, even when life and work get busy.
How do you know what’s a realistic schedule? We’ll be honest: you need to post at least once a week to grow your nutritionist blog. You can always write more often once you find your blogging groove. But any less than this is unlikely to produce results.
So, set aside a few hours each week for writing and uploading blog posts. If you know you’d struggle to carve out dedicated blogging time each week, writing in batches can help.
4. Do your keyword research for your nutritionist blog
Keyword research is super important for creating a nutritionist blog that your dream clients will actually find.
The main goal of keyword research is to discover what your ideal clients are looking for online and rank for those terms in search results.
If you write blog posts without including relevant keywords, your writing is likely to vanish into the Google void, and no one will ever read it. Not ideal.
Another amazing thing about keyword research is that it can help you generate topics to write about. But more on that in the next stage.
Keyword research doesn’t have to be expensive or complicated. In fact, you can carry out some basic research with tools like Ubersuggest.
5. Make a content calendar for your nutrition blog ideas
Make a content calendar for your nutritionist blog: trust us, your future self will thank you.
You’ll always know what to write about with a content calendar because you’ll have planned your nutrition blog ideas ahead of time. No more writer’s block when you sit down to blog.
There are several ways to come up with nutrition blog ideas to fill your content calendar. Maybe you’ve already gathered topics from speaking to clients or friends. Or maybe you’ve found some inspiration on your competitors’ blogs.
We strongly suggest you use your keyword research to determine the subjects you blog about, too.
If you generate a list of 50 keywords, planning a blog post for each keyword gives you 50 blog posts already. That’s almost a year’s worth of blog posts if you’re blogging weekly.
6. Write your blog posts
Finally, it’s time to write your blog posts. If you’re confident in your writing skills and are ready to become a fully fledged nutrition blogger, go for it!
However, if you’re a little rusty when it comes to writing content – especially engaging content that Google will want to show people – here are some tips:
- Keep language clear and straightforward rather than technical and full of industry jargon.
- Keep paragraphs and sentences short.
- Imagine you’re writing for a friend or a regular client: keep the tone friendly and helpful.
- Write how you speak: you could even record yourself explaining the topic and use the transcript as a guide.
- Get someone else to write your nutritionist blog posts for you. If you’re not keen on writing or don’t have the time, getting a blogging expert to create weekly content for you could be the ideal solution. After all, you’d probably work with an accountant if you were short on time or financial know-how.
7. Proof your blog posts before you share them
A glaring spelling error, an obvious typo, or a confusing sentence; even the best writers make mistakes. The best writers also know that proofreading is essential.
Before you share your blog posts with the world, set some time aside to proofread them.
We suggest waiting 24 hours before re-reading each blog post.
Proofreading your writing doesn’t have to take long. Mistakes are usually obvious when you read something with fresh eyes.
Error-free content is vital because it speaks volumes about your professionalism and attention to detail. Something as small as a grammatical error can make readers hesitate and reconsider the quality of the writing and the writer.
8. Include images that enhance your nutritionist blog posts
Imagine how much a handful of quality images can enhance your nutritionist blog posts.
If you’re not keen on stock images, you could take your own photographs.
We use a paid database for our clients’ blogs that has more than 75 million images.
But there are loads of free, high-quality options out there. Unsplash has beautiful free photographs, as do Pexels and Pixabay.
9. Optimise your blog posts for search engines
You’ve probably heard of search engine optimisation (SEO), but you may not know what it means. Essentially, SEO is a series of steps you can take to make your blog posts show up in search engines like Google. These steps include:
- Tagging your blog post headings as h1, h2, h3, h3, h4, and h5 headings.
- Adding external links to trustworthy sites.
- Adding internal links to your other blog posts and web pages.
10. Publish or schedule your blog posts
Once your blog post is ready, it’s time to share it with the world. If you’re writing on the day of the week when you plan to share each new blog post, you can hit ‘publish’ right away.
However, if you’re writing in batches, you can schedule your blog posts ahead of time.
Scheduling posts can help you keep a consistent stream of fresh content appearing on your website. It’s a great feeling when you know you’ve got weeks of blog posts queued up and ready to go.
Don't forget to promote your nutritionist blog
Congratulations, you’ve just learnt how to set up a nutritionist blog that will help you become the go-to professional in your field!
To get the most out of each blog post, remember to promote them across your marketing channels.
You might share your nutritionist blog on social media. Or repurpose each post into new content for your podcast or email newsletter. Every time you promote your blog, you’re showcasing your nutritional expertise and encouraging people to visit your website.
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About Finer Things Editorial
Finer Things Editorial writes for businesses that help others achieve abundance, whether in the form of profit, self-love, or physical health. Our content helps these businesses attract their dream clients, so they don’t have to chase them. Having taken businesses from 0 to 1,000+ primed-to-buy website visitors per day, we take businesses from unknown to really known.
Our credentials include writing/communications undergraduate and postgraduate degrees, HubSpot qualifications, and Chartered Institute of Editing and Proofreading qualifications.
