Get your holistic psychologist blog off the ground: here's how
Do you find your psychology insights lost in the void of digital marketing? Are you struggling to reach your dream clients online, but don’t want to pay for ads? A holistic psychologist blog can help you get discovered organically by people who would benefit most.
Imagine a place where your insights become a beacon for those seeking holistic well-being. Picture a digital library of content that attracts the kind of people you want to work with.
What’s more, this content appears in your ideal clients’ search engine results (without you having to spend money on pay-per-click advertising).
This is exactly what a holistic psychologist blog can do for your business. Done right, blogging can help you attract more leads. It can even help you create the basis for your entire marketing strategy.
Here’s how to get your holistic psychologist blog off the ground:
- Decide who your holistic psychologist blog is for.
- Identify what your ideal clients are Googling.
- Create a content calendar for your holistic psychologist blog.
- Include a focus keyword in each blog post.
- Upload a new holistic psychologist blog post once a week.
- Tell the world about your holistic psychologist blog.
1. Decide who your holistic psychologist blog is for
First, decide who your holistic psychologist blog is for. Avoid the mistake of writing without a specific audience in mind. If you’re trying to appeal to everyone, you risk appealing to no one.
Maybe you already know your business niche. You might be looking to serve corporate professionals who are struggling with stress management. Or individuals dealing with chronic pain.
Decide who your ideal client is and get clear on what insights they would most benefit from. This will help you choose what information to cover on your holistic psychologist blog. It will also help you with the next step: identifying what your ideal clients are Googling.
2. Identify what your ideal clients are Googling
Once you know who you’re hoping to attract to your blog, you’ll want to figure out what they’re searching on Google.
Why? Because when they turn to Google with their questions about mental health and wellness, you want your holistic psychologist blog to appear in the search results.
When you know which topics and phrases these people are searching for, you can include them strategically in your blog.
You could just guess what your ideal clients are Googling, but we wouldn’t recommend it. Instead, we strongly suggest you do some keyword research.
While keyword research can seem daunting, it doesn’t need to be expensive or complicated. All you need to get started with some basic keyword research is a free tool like UberSuggest.
3. Create a content calendar for your holistic psychologist blog
After you’ve identified some phrases that you want your holistic psychologist blog to target, we recommend making a content calendar.
A content calendar is a schedule of the content you’ll write about and publish for your business over a few weeks or months.
A content calendar may seem like a nice-to-have rather than a must-have. But if you’re ever unsure what to write about, you’ll probably find blogging consistently falling to the bottom of your to-do list.
You can avoid that pitfall with a content calendar. Each time you sit down to write, you’ll have a neat schedule of topics to cover, each with a focus keyword to target. Speaking of which …
4. Include a focus keyword in each blog post
Pick one keyword as your focus keyword for each holistic psychologist blog post.
Blogging best practice is to ensure 1–2% of the words in your blog post are your focus keywords. So, if your blog post has 600 words, 6–12 of these words should be your keyword.
5. Upload a blog post once a week
You’ll need to upload at least one new post a week to help your holistic psychologist blog grow. The obvious place to upload these posts is on your website. But you might choose to blog on another platform, like Medium or Substack.
We know that blogging can take time. Writing a blog post usually takes about four hours on average.
That’s why we suggest starting with weekly blogging, as you can always increase your frequency. Be mindful that blogging less often is unlikely to help you reach those dream clients.
You might sit down and write a blog post at the same time each week. Or you might prefer to write blog posts in batches and schedule them at weekly intervals.
Either way, proof your writing before you share it with the world. Spelling errors or lost apostrophes can impact your professional image.
Leave it at least 24 hours before your final proof, as these errors slip through easily. We’re talking about the typos you can’t believe you missed when you checked your blog post 12 times in one day.
Be sure to include high-quality pictures that enhance your blog posts, too.
6. Tell the world about your holistic psychologist blog
Blogs usually take a few months to gain traction. However, each new blog post increases your chances of boosting organic traffic to your website.
Getting your holistic psychologist blog off the ground doesn’t end when you upload a new post. You can make the most of your blog by:
- Sharing each post on social media.
- Repurposing each post into new content for your digital marketing channels, e.g. email newsletter or Instagram account. Get our free guide on how to repurpose your blog copy from our Finer Library.
- Pitching your blog post topics to media outlets or social media influencers and asking if you can discuss the topic on their platform.
Don’t be shy about promoting your holistic psychologist blog. The world is waiting for the positive impact only you can make.
7. Attract more people to your website
Interested in attracting ideal clients to your website?
Our fortnightly email tips will drip feed all the knowhow you need to make this magic happen.
About Finer Things Editorial
Finer Things Editorial writes for businesses that help others achieve abundance, whether in the form of profit, self-love, or physical health. Our content helps these businesses attract their dream clients, so they don’t have to chase them. Having taken businesses from 0 to 1,000+ primed-to-buy website visitors per day, we take businesses from unknown to really known.
Our credentials include writing/communications undergraduate and postgraduate degrees, HubSpot qualifications, and Chartered Institute of Editing and Proofreading qualifications.
