How blogging helps your business grow
Blogging helps your business get the visibility it needs to grow. We feel passionately about blogging to grow your business because it’s worked for us and our clients better than any other marketing strategy.
Some of our clients and followers know that I have a second business, The Editing Lounge. The Editing Lounge offers line and copyediting services for self-publishing authors.
When I started this business, I had the qualifications and experience to back my offers.
But this didn’t mean people were ready to buy from me.
I had:
- Completed two writing-related degrees.
- Joined the Chartered Institute of Editing and Proofreading (CIEP) at the Professional membership level.
- Passed the CIEP’s editorial test and two of their editing courses and joined their editor directory.
- Worked on numerous marketing projects.
- Judged an international short fiction competition.
- Worked on a board of editors for the popular short fiction magazine Ambit.
With this background, I employed various marketing strategies to get in front of my dream clients.
I posted on Instagram. Engaged in Facebook groups. Created several lead magnets and grew an email list.
While these strategies have their place, the only strategy that consistently brought in clients was my blog.
I didn’t have to do any pushy cold calls. I didn’t have to send follow-ups to see if people wanted to work with me.
Rather than chasing, I attracted clients who joined a waitlist for me to edit their books.
Here’s why blogging helped my business, and why it can help yours too.
Blogging helps your business show up when people Google their problems
When people have a problem, they need a solution. And they usually find this solution on Google. Not on social media. Not in their emails.
This applies even when it comes to health issues: 89% of U.S. citizens Google their health problems before visiting their doctor.
When you put the answer your ideal clients need on Google, these people can find you. From here, you can become their go-to trusted source of information.
And your dream clients are looking for people just like you online. According to HubSpot, 83% of people are reading blogs at least 1–4 times every month in 2023. (Yep, people who say blogging is dead are 100% wrong.)
Once you have a blog, you can pump more solutions to your ideal clients’ problems onto Google all the time.
Aim for at least one blog post a week to see notable growth over your first 12–18 months. If you can blog more than this, you’ll see even quicker results.
Then, use those other channels, like social media and email marketing, to spread the word even further.
In short, when you put your blog at the centre of your marketing efforts, you show up so much more than you would otherwise.
5 ways blogging can help your business
To break down the main benefits, blogging should help your business:
You can attract these people without you paying for expensive ad campaigns or spending years growing your email list. Every blog post is another indexed page on your website, which is another opportunity to show up in Google search results.
You can finally streamline your social media, email, and video marketing efforts. Transform your blog content into any other form of content you like.
Your ideal clients will start sharing your blog content with others in your niche. As more and more people use your blog, the more you’ll become a go-to expert.
As part of the solution that you propose in each blog post, encourage readers to get closer to your brand. Ask them to join your email list, sign up for a free webinar, download a cheat sheet or guide, or book a strategy session with you.
When people find your blog posts, they may start linking to your posts on their blogs. The more this happens, the more you’ll grow your domain authority (DA). This score reflects how authoritative your website / blog is. Google takes your DA into account when deciding where to rank your blog posts.
So, blog as though your life depends on it. Your business really might depend on it. After all, businesses that have a blog get 55% more website visitors, a whole lot more than businesses that skip this marketing strategy.
The overall benefit of blogging for your business
Overall, blogging is important for business because it positions you as an industry expert.
You create genuinely helpful content that solves your ideal clients’ problems. They learn to trust you and then sign up to work with you instead of searching for your competitors.
Blogging helps your business attract leads and land clients without having to pitch yourself.
Let your ideal clients come to you. They won’t want anyone else once they’ve fallen in love with your brand.
(And who wouldn’t fall in love with your brand?)
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About Finer Things Editorial
Finer Things Editorial writes for businesses that help others achieve abundance, whether in the form of profit, self-love, or physical health. Our content helps these businesses attract their dream clients, so they don’t have to chase them. Having taken businesses from 0 to 1,000+ primed-to-buy website visitors per day, we take businesses from unknown to really known.
