21 reasons to hire a blogger | Finer Things Editorial

21 reasons to hire a blogger

The Finer Way

21 reasons to hire a blogger If you’re a business owner, you probably have a website. Perhaps you also have a blog on your website, but you don’t have the time (or inclination) to update it regularly. Or maybe you’d like to add a blog to your site, but you don’t know where to start with getting your expertise appearing in Google search results. If this is you, there are loads of excellent reasons to hire a blogger.Keep scrolling to discover 21 reasons to hire a blogger, or use the navigation below to jump to the reasons that interest you: 13 reasons to hire a blogger if you don’t have a blog 1. Improve Google rankings. 2. Boost website traffic. 3. Attract dream clients. 4. Enhance brand visibility. 5. Educate your target audience. 6. Build a loyal audience. 7. Generate content for email newsletters. 8. Create more content to repurpose on social media. 9. Position yourself as an industry leader. 10. Showcase your expertise in niche topics. 11. Drive conversions. 12. Add more pages to your website. 13. Make customer service a breeze. 8 reasons to hire a blogger if you do have a blog 14. Get your time back. 15. Blog consistently. 16. Never run out of ideas. 17. Get more people to find your blog. 18. Perfect your copy. 19. Increase the time readers spend on your website. 20. Enhance local search visibility. 21. Take the pressure off your team. 1. Improve Google rankings Improving Google rankings is crucial for getting your business found online. Hire a blogger to create blog posts that enhance your website’s authority and reliability in the eyes of search engines like Google. We know what a powerful influence a blog can have on your Google rankings. Within a year and a half of starting a new blog for a client, they had 65 blog posts ranking on page-one Google results. Plus, we took them from 0 to 22 blog posts appearing top in Google results. 2. Boost website traffic You can significantly boost your website traffic when you hire a blogger. In fact, businesses with a blog get 55% more website visitors than businesses without a blog. A skilled blogger will create engaging content that attracts more people to your site via search engines. Our blog package client enjoyed spectacular web traffic growth when they hired us. Within 12-18 months, we took them from 0 to 600+ website visitors a day and from 0 to 18,000 daily page views. 3. Attract dream clients When you hire a blogger, you can sit back and relax, knowing your dream clients will soon find your business. A well-optimised blog can attract a steady stream of ready-to-buy visitors. It’s all to do with including relevant keywords in each blog post. When your ideal clients search for phrases and questions related to your expertise, keywords will improve your chances of coming top in Google search results. 4. Enhance brand visibility Keen to enhance your brand visibility? Hire a blogger. Search engine optimised-blog posts are more likely to get higher rankings in Google. This will push your brand to the top of search results, getting more eyes on your business. Consistent, high-quality posts establish your brand as an industry authority, fostering trust and loyalty. Plus, engaging content encourages sharing. More people sharing your blog posts means increased brand recognition. 5. Educate your target audience Educating your target audience is essential for making your target audience aware of your services. Sharing knowledge and insights can also position you as an industry’s maven, enhancing credibility and trustworthiness. How can you do this? By hiring a blogger to craft informative and engaging blog posts tailored to your ideal clients’ needs and interests. A blog can serve as a valuable resource hub that: Attracts the people you want to work with. Explains why you are the obvious choice amongst your competitors. Helps your target audience understand the value of your services. 6. Build a loyal audience Hiring a blogger to maintain a blog for your business can help you build a loyal audience. When you offer valuable, relevant, engaging content that resonates with people, they’ll keep coming back for more. A skilled blogger will conduct research to understand your ideal client’s preferences and pain points. Then, they’ll craft content that will meet these people’s needs. People who connect with your content become loyal readers who are more likely to work with you. 7. Generate content for email newsletters Email marketing is a core marketing approach for many businesses, and for a good reason. Few marketing channels can compare with email marketing’s average return on investment (ROI). Hiring a blogger can help you with your email marketing, too. You can repurpose each blog post they write and split the content into a series of shorter email newsletters. Each newsletter can focus on actionable tips from the original content. You can also send emails promoting your latest blog posts. Including teasers from each post will entice subscribers to click and read the full article on your website. 8. Create more content to repurpose on social media Posting regularly on social media is a big time commitment. Not only do you need to post multiple times a week (or day), but social media posts also have a very short lifespan. For example, Hootsuite recommends posting one to two times a day on Facebook and three to five times a week on Instagram. However, you’ve only got five to six hours for followers to see your Facebook posts and 48 hours for them to see your Instagram posts. When you hire a blogger, you’ll get a stream of fresh, original content. You can repurpose each blog post into a batch of social media posts. Do this by selecting key takeaways and teachable points and turning them into posts for your social media platform of choice. 9. Position yourself as an industry leader In a sea of competitors, who are your dream clients trusting for guidance and…

Why do you need a blog? | Finer Things Editorial

Why Do You Need a Blog?

Blogging tips, The Finer Way

Why Do You Need a Blog? There are so many reasons why you need a well-optimised, well-written blog for business growth.  If we listed all the benefits of the Finer Blog Copy package here, you’d be reading for hours.  So, let’s focus on the top five advantages that this package offers. Show me the Finer Blog Copy package. 1. Get your time back The best thing about entrusting us with your blog? You won’t have to do anything. Writing, optimising, editing, and uploading a high-quality blog post takes around five hours. As you typically need to publish at least one blog post a week to see results, you’ll need 260 hours a year. That’s nearly two working months. A whole sixth of your year. Whether you’re launching a new blog for your business or you’re currently managing your own, you don’t have to spend this time. Leave your blog in our hands, and we’ll work its magic for you. 2. Land ideal clients Many marketing strategies leave you trapped in a feast-and-famine cycle. You complete one client project. You spend ages securing the next. You complete that client project. You spend ages securing the next. A well-optimised blog opens the door to a stream of ready-to-buy website visitors. As your online reputation builds, projects start rolling in. When your ideal clients search for phrases and questions related to your expertise, and you show up in the top Google search results, you become their go-to solution provider. Congratulations, you’re now an industry leader! Speaking of which… 3. Become an industry leader You are unique at what you do. But your market is likely flooded with competitors. With all these competitors lining up, who are your ideal clients turning to for support? If it’s not you, don’t worry. This can change. A blog is a sure-fire way to position yourself as an industry leader. When you show up in Google search results with the answers to your ideal clients’ questions, you become the go-to provider. You can use your blog to get even more well known by repurposing your blog content across all of your marketing channels. More on that next… 4. Create content for all of your marketing channels Don’t let your marketing efforts drain all your time and energy. Instead, use your blog as the central hub for all your marketing channels. Here’s how: You can repurpose your blog posts into conversation points or scripts for your podcast. You can turn each point made in a blog post into a bite-size email newsletter. You can bundle a series of related blog posts into an ebook or downloadable guide. This ebook or guide can serve as a lead magnet for attracting new clients. You can transform each blog post into around a week’s worth of social media posts. You can do this by pulling out key lines, takeaways, and promotional sections and adjusting these for your social media platform of choice. 5. Make customer service a breeze Launching a blog with us? Your customer service is about to get so much easier. When prospects email you with questions and you’re short on time, you can direct them to the relevant blog post. They’ll get a highly useful resource, you’ll save time, and they’ll have access to even more of your insightful content. Let’s use our client Sam as an example. We wrote Sam a blog post every three days for two years. Their blog became their customer service team’s ultimate knowledge hub. Every customer query had an answer in our carefully crafted blog posts. And if we hadn’t covered a question, we added it to our blog queue, ensuring that anyone searching for the same answers stumbled upon Sam’s wisdom and irresistible solutions. Hint: These solutions involved buying from them. Your business can benefit from a blog too Want these five benefits for your business? Enter: Finer Blog Copy. Get the details! About Finer Things Editorial Finer Things Editorial writes for businesses that help others achieve abundance, whether in the form of profit, self-love, or physical health. Our content helps these businesses attract their dream clients, so they don’t have to chase them. Having taken businesses from 0 to 1,000+ primed-to-buy website visitors per day, we take businesses from unknown to really known.