10 steps to start a holistic blog

So, you want to start a holistic blog. You run – or you’re about to run – a business in the health and wellness space. And you know that a blog is the best way to:

But what should you write about? How can you get your blog in front of the right people? Where do you begin with SEO?

In short, how can you start your holistic blog?

Here are 10 blogging tips and tricks to start and grow your holistic blog.

1. Know who your holistic blog is for

It may be tempting to start blogging right away. Don’t.

The first thing to do is work out who your holistic blog is for.

If you don’t know exactly who you’re writing for, you’ll end up writing for anybody. And writing for anybody is the same as writing for nobody.

Don’t fall into the trap of thinking that your offerings will suit a huge range of people. When you write content with this mindset, very few people will truly identify with your content.

Your ideal client has got to pick your website out of hundreds of others when they’re Googling their problems. A vague approach won’t cut it.

So, you need to know exactly who your services help. And then write for these people.

Choosing an audience for your holistic blog might feel like a chore. But you can flip this around. You have an empowering choice to make: who do you want to work with?

Is it entrepreneurs who are also busy single parents? Women who are working through fertility issues? Business owners who are too busy to cook healthy meals?

Whoever your ideal client is, get clear on their demographics, their most burning pain points, and what their day-to-day lifestyle looks like.

With this information in hand, you’ll be able to work out what you need to write about to help these people.

2. Decide where you'll blog

Once you know who your target audience is, it’s time to decide where you’ll blog. The usual choice is on your website (ours is WordPress). But there are other options, like blogging on Medium.

Quick tip: you don’t have to choose between Medium and your website. You can cross-post your website blog posts on Medium, getting even more eyes on your content.

We usually advise clients to blog on their website, as this makes it easier than ever for prospective clients to click through to their services pages, landing pages, and booking pages. Basically, everything their ideal client could possibly need is in the same place.

If you’re planning to blog on your website, make sure you’ve got a professional domain name, high-quality website hosting, and a blog set up on your site. These essential foundations will give you the base you need to grow your holistic blog.

If you don’t have these website essentials, we recommend you message MageRage for advice on the best technical solutions for you.

3. Do your keyword research for your holistic blog

A blog without keyword research is a blog that no one can find.

Fortunately, keyword tools can help you find the keywords that can help you show up in Google search results. The keywords that will get people reading your holistic blog.

4. Make a content calendar for your holistic blog

There’s one more vital bit of prep to do before it’s time to write your first blog post: make a content calendar for your holistic blog.

Not having a content calendar is a blogging mistake to avoid. Without a content calendar, you’ll find yourself constantly wondering what to blog about next. And when you’re not sure, you’ll find yourself slipping your blog to the bottom of the job list.

When your blog stops being a priority, you stop building that crucial content hub that leads to clients. A content calendar stops you from falling into that slump. You’ll always know exactly what to write about – and be excited to talk about the latest topic on your list.

How to come up with holistic blog ideas

Try these tips to create an endless flow of holistic blog ideas:

Plan a blog post for every keyword in your keyword research. We have 60 keywords in our research spreadsheet. A blog post for each is already 60 ideas.
Write a list of all the questions you’ve ever been asked about your business. (And add to this list every time someone asks a new question.) These are your FAQs. If one person has asked, another will wonder the same. And when they do, you can direct them straight to that beautiful blog post you wrote with the answer.
Ask answerthepublic.com for holistic blog ideas. Search a topic and get a huge list of blog post ideas. You can have three searches for free. Include the ones that suit your business in your content calendar.
Use the content ideas tool on Ubersuggest. Enter a topic, and it’ll give you a load of blog post ideas.
Have a nosey at your competitors’ blogs. Are they covering topics that you’re also positioned to talk about?
Write down any dates you can theme content around. For example, if you’re a massage therapist, you might write a blog post about massage therapy as a gift for Mother’s Day, Father’s Day, Valentine’s Day, or Christmas.
Look beyond the traditional calendar for your holistic blog. There are loads of modern holidays. At the time of writing this blog post, it’s Bring Your Manners to Work Day, National Acne Positivity Day, National Lazy Mom’s Day, and Blood Cancer Awareness Month. All great dates to write content around for many businesses.
Flick through industry magazines to see if they’re covering any topics you could cover too.
Watch what’s happening on social media – especially in groups. What conversations are happening? Can you write about these topics of conversation?

5. Write every week or in batches

Bloggers need to post at least once a week to grow their blogs. Blogging best practice is to post high-quality content as much as possible. Neil Patel wants you to get one post on your blog every day. Rock Content suggests two to four blog posts per week.

We know how much time or money you need to make this happen. That’s why we tell our clients to start with one blog post a week. You can always scale up. But any less than this is unlikely to help you reach your ideal clients online.

Don’t be that business that writes one blog post a month. Or, worse, that business that hasn’t blogged since 2021. These blogs rarely see traction.

There are two ways you can avoid this pitfall:

Schedule time in your calendar to write a blog post every week. This is your sacred time. If your blogging time is Mondays from 8 until 12, don’t let anyone take this time away from you.
Write in batches. Choose a day or two that you’ll dedicate to blogging. Maybe you dedicate yourself only to writing blog posts on the last two working days of the month. You write four, and you’re covered for the next month.

Whichever route you take, make sure you write content that is useful. Your holistic blog posts have to be full of information that your ideal clients really need. Or they won’t read them. And we can’t have that.

6. SEO-optimise your blog posts

There’s no point writing great content if no one can find it. That’s why it’s also important to optimise your blog posts for Google searches. You can do this using the keyword research you drew up earlier.

Here’s a list of starter things you can do to help your blog posts show up in Google search results:

Tag your headings as h1, h2, h3, h4, and h5 headings.
Include your focus keyword in your h1 (top-level) heading.
Include your focus keyword in a few of your h2, h3, h4, or h5 headings (subheadings).
Include your focus keyword in the first paragraph.
Make sure 1–2% of the words in your blog post are your focus keyword. So, if your blog post has 1,000 words, 10–20 of these words should be your keyword.
Include your focus keyword in your meta title, meta description, and slug. Update these in the back end of your website.
Include a couple of external links to authoritative sites. This will show Google that you’re using high-quality sources.
Include internal links to your other blog posts and web pages. This will keep readers clicking through your pages instead of closing the tab and losing you.

7. Proof your content

You probably can’t wait to finally get your blog post live on your website. But hold off posting right away.

When you’ve finished writing and self-editing your blog post, wait 24 hours and then read it again. You’ll almost certainly find a typo or something you want to change.

8. Find images that enhance your holistic blog posts

You have an important message to share in your blog post. Now it’s time to balance your words with carefully chosen images that enhance your blog post.

If you don’t want to take your own photos, you can use high-quality stock images. We use a paid database of over 75 million stock images for our clients. But you can find lots of free options on sites like Pexels and Unsplash.

9. Schedule your blog posts

The time has finally come to publish your blog post. But resist the temptation to publish right away. Instead, establish a blogging schedule. This will help you commit to a blogging routine and ensure you get consistent content up there on your blog.

So, choose a day of the week (or multiple days, if you’re posting more often than weekly), and queue that content up for publication. This way, you’ll get a stream of valuable content continuously drip feeding onto your website.

10. Promote your holistic blog

While you’ve done everything you can for your first blog post to bring in organic traffic for now, that’s not to say you’ve juiced this blog post for all it’s worth.

Now it’s time to promote your holistic blog. Share each post on social media. Repurpose each post into new content for your social media channels, email newsletter, and podcast. Pitch the same topic to media outlets and ask if you can write about this topic for them, too.

Remember that some of your blog content will be ideal for Google searches. Other content will be more shareable than searchable. This is the content that people aren’t already Googling but will still benefit from reading. This content will be ideal for social media, enews, and podcasts.

Get as much as you can out of every blog post, and you can make your holistic blog really work for you.

Attract clients with your holistic blog

So, now you know how to grow a holistic blog. It’s a labour of love, but these blogging tips and tricks can stop you chasing clients and help you attract them instead.

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About Finer Things Editorial

Finer Things Editorial writes for businesses that help others achieve abundance, whether in the form of profit, self-love, or physical health. Our content helps these businesses attract their dream clients, so they don’t have to chase them. Having taken businesses from 0 to 1,000+ primed-to-buy website visitors per day, we take businesses from unknown to really known.

Our credentials include writing/communications undergraduate and postgraduate degrees, HubSpot qualifications, and Chartered Institute of Editing and Proofreading qualifications.