How blogging helps SEO
You’ve probably heard that search engine optimisation (SEO) is important for improving the quality and quantity of traffic to your website. But did you know that blogging helps SEO?
Blog SEO involves writing and uploading blog posts to improve your search engine rankings. Done right, blogging can work brilliantly for your business, increasing web traffic and creating more leads. (Businesses that blog attract 55% more visitors than those that don’t.)
Here’s how blogging helps SEO for your business.
Blogging helps SEO by making your business appear in Google search results
Do you know where people are searching for businesses like yours? Even if you’re not 100% sure, you can be pretty certain your ideal clients are Googling their problems. A blog can help you appear in Google search results with the answers to their questions.
Through blogging, you can attract quality leads without paying for ad campaigns or toiling away trying to build your email list. The more blog posts you upload, the more opportunities you have to rank in search engines and answer more of your dream clients’ questions.
Bear in mind that this won’t happen with any old blog post. You’ll need to optimise your content for search engines by targeting relevant keywords and using other SEO strategies. Otherwise, you’ll struggle to make page one of Google search results. And only 0.63% of people visit the second page or beyond.
However, we know delegation is crucial for small business owners. Maybe you don’t have sufficient blogging skills or enough time to dedicate to the task. Perhaps you don’t enjoy writing and you’d rather focus on the bits of your business you love, like supporting clients.
If that’s the case, you might be better off outsourcing your blog to the professionals.
For example, our Finer Blog Copy package gives entrepreneurs everything they need to run a successful blog. From keyword and blog topic research to creating and uploading blog posts, we do it all.
Within 18-24 months, our blog campaigns have seen:
- 600+ visitors a day.
- 18,000 page views per month.
- 65 blog posts ranking on page one of Google results.
- 22 blog posts appearing top in Google Search results.
Blogging helps SEO by boosting your domain authority
When people discover your amazing, insightful blog posts, they may link to your posts on their blogs and websites. These are called backlinks.
The more sites link to your blog, the more your domain authority (DA) will improve. Your DA score reflects how authoritative your blog or website is. The higher the DA score, the better: a study by Ahrefs discovered a positive connection between DA and search engine results pages (SERP) ranking.
How can you increase your chances of other reputable sites creating backlinks to your blog? By regularly uploading high-quality blog posts that contain dependable, useful information.
Blogging helps SEO if you upload high-quality posts regularly
Google likes new content because we (the users) want the most relevant and up-to-date information possible. And every new page on your website is another magnet that can bring your ideal clients to you.
The only thing is, you’re unlikely to upload much new content to your website.
Yes, there’ll be the odd new page when you launch an offer or onboard a team member. But these pages don’t usually rank online, and they’re not enough to get you out there, shining in Google search results.
But you can fix this with a blog. A blog gives you the opportunity to add relevant pages to your website as often as you like.
We recommend blogging every week, especially when you’re starting your blog. If you’re consistent, a new blog post each week will soon add up to 50+ new web pages a year. On average, companies that blog have 434% more indexed pages.
Adding relevant, high-quality posts to your site encourages Google to crawl your pages and index them. Once Google has indexed your blog posts, it can display them in the SERP when a user searches for related keywords.
Blogging helps SEO if you include internal links
When you connect one page on your website to another, you’re showing visitors a clear path to follow. Internal links can help visitors easily discover the content they want on your site. These links also help search engines understand how you’ve organised your site.
A blog gives you more pages to link to internally. More blog posts also provide more opportunities to link to other pages on your site, such as your services or contact pages.
Guiding visitors to your blog to other helpful pages can encourage them to spend longer on your website and get in touch or book you. Sites where users spend more time scrolling, clicking, and generally interacting enjoy 19% higher conversion rates than sites with low user activity.
For instance, if you’re a nutritionist, someone looking for support with their diet may not find your services online at first. But if you set up a holistic nutritionist blog and create blog posts about healthy eating habits, those posts help more people find your website.
Plus, if someone decides they want to hire your services, you can guide them to other helpful pages on your site via internal links.
Discover how expert blogging helps SEO: Finer Blog Copy
Now you know how blogging helps SEO. In turn, SEO can boost your online visibility and help your business grow, enticing leads and landing clients without expensive ads.
Blogging is a long-term strategy, but we’ve helped our clients get incredible results with blog posts that tick all the SEO boxes and capture their unique brand voice.
If you know a blog would benefit your business but don’t have the time to start one yourself, the Finer Blog Copy package could be the answer.
We’ll create a blog that acts as a 24-hour, knowledgeable, pitch-perfect salesperson for your business. Our blogs have continued to bring thousands of visitors to our clients’ websites years after our campaigns have finished.
About Finer Things Editorial
Finer Things Editorial writes for businesses that help others achieve abundance, whether in the form of profit, self-love, or physical health. Our content helps these businesses attract their dream clients, so they don’t have to chase them. Having taken businesses from 0 to 1,000+ primed-to-buy website visitors per day, we take businesses from unknown to really known.
