11 blogging mistakes to avoid if you want your wellness business to grow

11 blogging mistakes to avoid if you want your wellness business to grow Starting a blog for your business and keen to sidestep the main pitfalls? We hear you. As professional copywriters who help entrepreneurs, we’ve mastered the art of blogging that drives results. You can too, by avoiding these 11 blogging mistakes. 1. Skipping search engine optimisation (SEO). 2. Not posting often enough. 3. Blogging inconsistently. 4. Forgetting internal links and backlinks. 5. Not linking to reliable content. 6. Ignoring readability. 7. Thinking everyone will read your blog posts immediately. 8. Not writing an effective headline. 9. Failing to capture leads. 10. Underestimating the time and effort blogging requires. 11. Assuming your blog will take off overnight. 1. Skipping search engine optimisation Oh, boy, this is a big one. Our Senior Content Alchemist Lou has learnt from personal experience that not doing any SEO is a major blogging mistake to avoid. One of Lou’s previous jobs was as a fitness instructor at a small, independent gym. She was also in charge of the gym’s marketing and blogging. However, this was long before she joined the Finer Things Editorial team and became an SEO maestro. So, the blog posts she wrote weren’t optimised for search engines. The posts made great shareable content amongst the gym’s online community. But they weren’t getting seen online. She hates to think how many members the gym missed out on attracting because she wasn’t doing SEO. Now, SEO is a crucial part of her blogging strategy. We reckon that, next to the actual writing, SEO is the most important aspect of blogging for your wellness business. It’s essential for improving the visibility of your blog in search engines like Google. Without SEO, you’re unlikely to grow your audience and attract your ideal clients. As a minimum, you should include relevant keywords in your blog posts. There are also various ways you can optimise your wider website for search engines. We recommend checking out the website wizards at MageRage if you’re curious. 2. Not posting often enough This is an important blogging mistake to avoid for any wellness entrepreneur who wants their blog to drive business growth. This might sound harsh but don’t listen to anyone who says blogging once a month can get you a good return on investment. Blogging less than once a week just isn’t likely to generate a boost in website traffic. The global wellness industry is now worth around £2.8 trillion, and there’s a lot of competition out there. We want your business to grow. So make sure you’re blogging at least once weekly to get results. 3. Blogging inconsistently The next blogging mistake to avoid is uploading posts without any kind of consistent schedule. We bet you’ve seen businesses of all sizes make this blogging blunder. They have a blog on their website that they last updated five months (or years) ago. Consistency is key to blogging. Audiences tend to lose interest if you’re not producing consistent content. Plus, an abandoned blog can have a distinct ‘deserted ghost-town’ atmosphere that might put off prospective clients. To avoid this blogging mistake, we suggest creating a content calendar and sticking to it. A consistent schedule will help you hook blog visitors with fresh, insightful content. 4. Forgetting internal links and backlinks A fairly simple blogging mistake to avoid is not linking to other content in your blog posts. Include at least three links to relevant blog posts or pages from your own website. Effective page linking enhances your website’s structure and encourages readers to stay longer by guiding them to relevant content. You can also show Google your blog is credible by collecting backlinks (aka getting other sites to link back to yours). One way to do this is to sign up for online directories in your industry or local area. 5. Not linking to reliable content While we’re on the topic of linking to other pages, we recommend including links to credible sources in your blog posts. If you’re writing up-to-date, accurate health and wellness content, you’re probably including external links to credible sources anyway. For instance, linking a source for a statistic to a medical paper or a quote from an industry expert. Some people don’t include links to other websites because they’re worried this will drive traffic away from their site. But this is a blogging mistake to avoid. Including links to reliable sites can help SEO and improve your blog’s credibility. And it can help you build trust with readers and potential clients. Quick tip: Make sure each link opens in a new tab or window to avoid readers leaving your blog. 6. Ignorning readability Anyone can write. But not everyone can write well. Ignoring readability (i.e. how easily people can read your blog posts) is a key blogging mistake to avoid. It doesn’t matter whether you’re writing about dietary advice, natal charts, or business coaching. Long sentences, chunky paragraphs, and complex jargon can turn readers off. On average, people spend 52 seconds on a webpage. You don’t want to do anything that could shorten your readers’ visits to your blog. Try following these simple guidelines to avoid this blogging mistake and improve the readability of your blog posts: Keep sentences short (less than 20 words) and easy to read. Ensure most paragraphs are no more than four lines long. Use header tags to break up your content. Wherever possible, sections should be no more than 300 words long. Readability tools can also help you enhance your blog posts. We like to use Hemingway to check sentence length and passive voice. If you have a WordPress website, the Yoast SEO plugin can offer helpful feedback, too. 7. Thinking everyone will read your blog posts immediately If you think readers will flock to your new blog post as soon as you’ve uploaded it, think again. People publish 70 million new posts on WordPress sites each month. Most of these posts take time to rank organically in search engines.…

How blogging helps SEO in the health and wellness industry

How blogging helps SEO You’ve probably heard that search engine optimisation (SEO) is important for improving the quality and quantity of traffic to your website. But did you know that blogging helps SEO? Blog SEO involves writing and uploading blog posts to improve your search engine rankings. Done right, blogging can work brilliantly for your business, increasing web traffic and creating more leads. (Businesses that blog attract 55% more visitors than those that don’t.) Here’s how blogging helps SEO for your business. Blogging helps SEO by making your business appear in Google search results Do you know where people are searching for businesses like yours? Even if you’re not 100% sure, you can be pretty certain your ideal clients are Googling their problems. A blog can help you appear in Google search results with the answers to their questions. Through blogging, you can attract quality leads without paying for ad campaigns or toiling away trying to build your email list. The more blog posts you upload, the more opportunities you have to rank in search engines and answer more of your dream clients’ questions. Bear in mind that this won’t happen with any old blog post. You’ll need to optimise your content for search engines by targeting relevant keywords and using other SEO strategies. Otherwise, you’ll struggle to make page one of Google search results. And only 0.63% of people visit the second page or beyond. However, we know delegation is crucial for small business owners. Maybe you don’t have sufficient blogging skills or enough time to dedicate to the task. Perhaps you don’t enjoy writing and you’d rather focus on the bits of your business you love, like supporting clients. If that’s the case, you might be better off outsourcing your blog to the professionals. For example, our Finer Blog Copy package gives entrepreneurs everything they need to run a successful blog. From keyword and blog topic research to creating and uploading blog posts, we do it all. Within 18-24 months, our blog campaigns have seen: 600+ visitors a day. 18,000 page views per month. 65 blog posts ranking on page one of Google results. 22 blog posts appearing top in Google Search results. Blogging helps SEO by boosting your domain authority When people discover your amazing, insightful blog posts, they may link to your posts on their blogs and websites. These are called backlinks. The more sites link to your blog, the more your domain authority (DA) will improve. Your DA score reflects how authoritative your blog or website is. The higher the DA score, the better: a study by Ahrefs discovered a positive connection between DA and search engine results pages (SERP) ranking. How can you increase your chances of other reputable sites creating backlinks to your blog? By regularly uploading high-quality blog posts that contain dependable, useful information. Blogging helps SEO if you upload high-quality posts regularly Google likes new content because we (the users) want the most relevant and up-to-date information possible. And every new page on your website is another magnet that can bring your ideal clients to you. The only thing is, you’re unlikely to upload much new content to your website.  Yes, there’ll be the odd new page when you launch an offer or onboard a team member. But these pages don’t usually rank online, and they’re not enough to get you out there, shining in Google search results.  But you can fix this with a blog. A blog gives you the opportunity to add relevant pages to your website as often as you like. We recommend blogging every week, especially when you’re starting your blog. If you’re consistent, a new blog post each week will soon add up to 50+ new web pages a year. On average, companies that blog have 434% more indexed pages. Adding relevant, high-quality posts to your site encourages Google to crawl your pages and index them. Once Google has indexed your blog posts, it can display them in the SERP when a user searches for related keywords. Blogging helps SEO if you include internal links When you connect one page on your website to another, you’re showing visitors a clear path to follow. Internal links can help visitors easily discover the content they want on your site. These links also help search engines understand how you’ve organised your site. A blog gives you more pages to link to internally. More blog posts also provide more opportunities to link to other pages on your site, such as your services or contact pages. Guiding visitors to your blog to other helpful pages can encourage them to spend longer on your website and get in touch or book you. Sites where users spend more time scrolling, clicking, and generally interacting enjoy 19% higher conversion rates than sites with low user activity. For instance, if you’re a nutritionist, someone looking for support with their diet may not find your services online at first. But if you set up a holistic nutritionist blog and create blog posts about healthy eating habits, those posts help more people find your website. Plus, if someone decides they want to hire your services, you can guide them to other helpful pages on your site via internal links. Discover how expert blogging helps SEO: Finer Blog Copy Now you know how blogging helps SEO. In turn, SEO can boost your online visibility and help your business grow, enticing leads and landing clients without expensive ads. Blogging is a long-term strategy, but we’ve helped our clients get incredible results with blog posts that tick all the SEO boxes and capture their unique brand voice. If you know a blog would benefit your business but don’t have the time to start one yourself, the Finer Blog Copy package could be the answer. We’ll create a blog that acts as a 24-hour, knowledgeable, pitch-perfect salesperson for your business. Our blogs have continued to bring thousands of visitors to our clients’ websites years after our campaigns have finished. Get the inside…

How to start up a massage therapy business with a blog as your main promo tool

How to start up a massage therapy business with a blog as your main promo tool From getting the necessary qualifications to marketing your services, understanding how to start up a massage therapy business involves several key steps. In this guide, we explore the process with a focus on using a blog as your main promotional tool Promoting your massage therapy business is essential if you want it to grow. And a blog is one of the best marketing strategies you can use. An effective blog can help you: Master search engines and attract clients. Stand out as an industry leader amongst your competitors. Create content for your other marketing channels. We’ll look at how to set up a blog later on. First, here’s our guide on how to start up a massage therapy business. You’ll need to: Get the relevant certifications and qualifications. Create a business plan. Decide where you’ll run your massage therapy business. Build a brand for your massage therapy business. Find clients and promote your massage therapy business. How to start up a massage therapy business Get the relevant certifications and qualifications Depending on which country you’re in, you may not need to have specific certifications to be a massage therapist. For example, 49 U.S. states and territories regulate the massage therapy industry, but it’s unregulated in the UK. Even if your country’s laws don’t require certification, qualifications can help you ensure safe practices. Qualifications can also help you attract clients and establish your reputation as a professional massage therapist when starting up a massage therapy business. Similarly, registering with an accredited body may not be legally required where you live. However, joining professional or industry bodies can help your massage therapy business operate more safely. It can also reassure potential clients and make your business more successful. Although you may have fewer legal requirements to observe as a massage therapist, there are likely some specific workplace legalities you need to adhere to. Make sure you’re aware of the regulations you should comply with when starting up a massage therapy business. Create a business plan Like any new venture, you may find a business plan helpful for starting up a massage therapy business. There are various factors to consider when creating your business plan, such as: What types of massage you’ll offer. Your target audience. What supplies and equipment you’ll need. How much you should charge for your services. Where you’ll find your first clients. Whether you’ll need startup capital. You can also calculate the approximate costs of starting up a massage therapy business in your plan. You may need to factor in the costs of: Equipment and products. A premises. A vehicle. Branding. Staff. Business insurance. Advertising and marketing. Marketing can become expensive quickly if you’re paying for traditional or digital advertising. That’s why we recommend you set up a blog as your primary marketing tool. If you’re managing your blog yourself, you only need to commit a few hours a week. You can also use the blog posts as the basis for your entire marketing strategy. You can do this by turning your blog posts into email newsletters, social media posts, and other marketing content. If you prefer the idea of hiring blogging experts while you focus on starting up your massage therapy business, check out our blog package. Decide where you’ll run your massage therapy business People often choose to start up a massage therapy business: In a massage therapy clinic. In a health spa that offers other treatments. From home. As a mobile service. If you choose to start up a massage therapy business at home, consider whether you: Would be comfortable having strangers enter your home. Can separate your work area and living space. Have family or pets that might contribute to an unsettled work environment. If you’d rather become a mobile massage therapist, you may need to think about factors like commuting costs, transport options, and portable equipment. Build a brand for your massage therapy business Building a clear brand identity will help you present your massage therapy business to the world in a way that resonates with your ideal clients. A consistent brand strategy can also help you make important decisions about your business. By sticking to your strategy, you can align your goals with the message you want to communicate to prospective clients. When developing a brand for your business, consider creating a visual identity with a website. Consider your colour palette, logo, and font choices. Do they echo your brand personality? You should also decide on a tone of voice for your website’s written content. Deciding your brand tone of voice is especially important for blogging. You’ll want to consider the language you use, your writing style, and your emotional tone. A style sheet can help you keep your tone of voice and style preferences consistent across your content. Our Finer Blog Copy package clients receive a style sheet, along with three other awesome bonuses, to keep their brand voice on track. Find clients and promote your massage therapy business It can be tricky to find clients when starting up a massage therapy business, especially if your marketing budget is small. However, there are ways to gain exposure without launching a major advertising campaign. You may know friends, family members, or former colleagues who could become your first clients and help spread the word about your services. It’s important to ask clients to write positive reviews online or post about your treatments on social media. Good reviews can help you gain more customers and grow your business. You could also develop good relationships with other massage therapists in your local area who can refer clients to you when they’re unavailable. Or why not ask local businesses whether you can leave some flyers with your contact details or put a poster on a community notice board? When it comes to digital marketing, you’ve got various options, including social media, email marketing, and blogging. The effectiveness of blogging…

How blogging helps your business grow

How blogging helps your business grow Blogging helps your business get the visibility it needs to grow. We feel passionately about blogging to grow your business because it’s worked for us and our clients better than any other marketing strategy. Some of our clients and followers know that I have a second business, The Editing Lounge. The Editing Lounge offers line and copyediting services for self-publishing authors.  When I started this business, I had the qualifications and experience to back my offers. But this didn’t mean people were ready to buy from me. I had: Completed two writing-related degrees. Joined the Chartered Institute of Editing and Proofreading (CIEP) at the Professional membership level. Passed the CIEP’s editorial test and two of their editing courses and joined their editor directory. Worked on numerous marketing projects. Judged an international short fiction competition. Worked on a board of editors for the popular short fiction magazine Ambit. With this background, I employed various marketing strategies to get in front of my dream clients. I posted on Instagram. Engaged in Facebook groups. Created several lead magnets and grew an email list.  While these strategies have their place, the only strategy that consistently brought in clients was my blog. I didn’t have to do any pushy cold calls. I didn’t have to send follow-ups to see if people wanted to work with me.  Rather than chasing, I attracted clients who joined a waitlist for me to edit their books. Here’s why blogging helped my business, and why it can help yours too. Blogging helps your business show up when people Google their problems When people have a problem, they need a solution. And they usually find this solution on Google. Not on social media. Not in their emails. This applies even when it comes to health issues: 89% of U.S. citizens Google their health problems before visiting their doctor. When you put the answer your ideal clients need on Google, these people can find you. From here, you can become their go-to trusted source of information. And your dream clients are looking for people just like you online. According to HubSpot, 83% of people are reading blogs at least 1–4 times every month in 2023. (Yep, people who say blogging is dead are 100% wrong.) Once you have a blog, you can pump more solutions to your ideal clients’ problems onto Google all the time. Aim for at least one blog post a week to see notable growth over your first 12–18 months. If you can blog more than this, you’ll see even quicker results. Then, use those other channels, like social media and email marketing, to spread the word even further. In short, when you put your blog at the centre of your marketing efforts, you show up so much more than you would otherwise. 5 ways blogging can help your business To break down the main benefits, blogging should help your business: Attract waaayy more people to your website. You can attract these people without you paying for expensive ad campaigns or spending years growing your email list. Every blog post is another indexed page on your website, which is another opportunity to show up in Google search results. Create batch upon batch of blog content to repurpose for your other marketing channels. You can finally streamline your social media, email, and video marketing efforts. Transform your blog content into any other form of content you like. Develop a reputation as an industry leader. Your ideal clients will start sharing your blog content with others in your niche. As more and more people use your blog, the more you’ll become a go-to expert. Have a platform to bring people closer to working with you. As part of the solution that you propose in each blog post, encourage readers to get closer to your brand. Ask them to join your email list, sign up for a free webinar, download a cheat sheet or guide, or book a strategy session with you. Collect links to your website. When people find your blog posts, they may start linking to your posts on their blogs. The more this happens, the more you’ll grow your domain authority (DA). This score reflects how authoritative your website / blog is. Google takes your DA into account when deciding where to rank your blog posts. So, blog as though your life depends on it. Your business really might depend on it. After all, businesses that have a blog get 55% more website visitors, a whole lot more than businesses that skip this marketing strategy. The overall benefit of blogging for your business Overall, blogging is important for business because it positions you as an industry expert. You create genuinely helpful content that solves your ideal clients’ problems. They learn to trust you and then sign up to work with you instead of searching for your competitors. Blogging helps your business attract leads and land clients without having to pitch yourself. Let your ideal clients come to you. They won’t want anyone else once they’ve fallen in love with your brand. (And who wouldn’t fall in love with your brand?) Get your blog off to a great start by signing up for our fortnightly writing and SEO tips. Your subscription could not be saved. Please try again. Thanks for signing up! We can't wait to send you email tips. What's your name? What's your email address? I agree to receive your newsletters and accept the data privacy statement. You may unsubscribe at any time using the link in our newsletter. Join us today We use Brevo as our marketing platform. By clicking below to submit this form, you acknowledge that the information you provided will be transferred to Brevo for processing in accordance with their terms of use About Finer Things Editorial Finer Things Editorial writes for businesses that help others achieve abundance, whether in the form of profit, self-love, or physical health. Our content helps these businesses attract their dream clients, so they don’t have…

Get your holistic psychologist blog off the ground: here’s how

Get your holistic psychologist blog off the ground: here’s how Do you find your psychology insights lost in the void of digital marketing? Are you struggling to reach your dream clients online, but don’t want to pay for ads? A holistic psychologist blog can help you get discovered organically by people who would benefit most. Imagine a place where your insights become a beacon for those seeking holistic well-being. Picture a digital library of content that attracts the kind of people you want to work with. What’s more, this content appears in your ideal clients’ search engine results (without you having to spend money on pay-per-click advertising). This is exactly what a holistic psychologist blog can do for your business. Done right, blogging can help you attract more leads. It can even help you create the basis for your entire marketing strategy. Here’s how to get your holistic psychologist blog off the ground: Decide who your holistic psychologist blog is for. Identify what your ideal clients are Googling. Create a content calendar for your holistic psychologist blog. Include a focus keyword in each blog post. Upload a new holistic psychologist blog post once a week. Tell the world about your holistic psychologist blog. 1. Decide who your holistic psychologist blog is for First, decide who your holistic psychologist blog is for. Avoid the mistake of writing without a specific audience in mind. If you’re trying to appeal to everyone, you risk appealing to no one. Maybe you already know your business niche. You might be looking to serve corporate professionals who are struggling with stress management. Or individuals dealing with chronic pain. Decide who your ideal client is and get clear on what insights they would most benefit from. This will help you choose what information to cover on your holistic psychologist blog. It will also help you with the next step: identifying what your ideal clients are Googling. 2. Identify what your ideal clients are Googling Once you know who you’re hoping to attract to your blog, you’ll want to figure out what they’re searching on Google. Why? Because when they turn to Google with their questions about mental health and wellness, you want your holistic psychologist blog to appear in the search results. When you know which topics and phrases these people are searching for, you can include them strategically in your blog. You could just guess what your ideal clients are Googling, but we wouldn’t recommend it. Instead, we strongly suggest you do some keyword research. While keyword research can seem daunting, it doesn’t need to be expensive or complicated. All you need to get started with some basic keyword research is a free tool like UberSuggest. 3. Create a content calendar for your holistic psychologist blog After you’ve identified some phrases that you want your holistic psychologist blog to target, we recommend making a content calendar. A content calendar is a schedule of the content you’ll write about and publish for your business over a few weeks or months. A content calendar may seem like a nice-to-have rather than a must-have. But if you’re ever unsure what to write about, you’ll probably find blogging consistently falling to the bottom of your to-do list. You can avoid that pitfall with a content calendar. Each time you sit down to write, you’ll have a neat schedule of topics to cover, each with a focus keyword to target. Speaking of which … 4. Include a focus keyword in each blog post Pick one keyword as your focus keyword for each holistic psychologist blog post. Blogging best practice is to ensure 1–2% of the words in your blog post are your focus keywords. So, if your blog post has 600 words, 6–12 of these words should be your keyword. 5. Upload a blog post once a week You’ll need to upload at least one new post a week to help your holistic psychologist blog grow. The obvious place to upload these posts is on your website. But you might choose to blog on another platform, like Medium or Substack. We know that blogging can take time. Writing a blog post usually takes about four hours on average. That’s why we suggest starting with weekly blogging, as you can always increase your frequency. Be mindful that blogging less often is unlikely to help you reach those dream clients. You might sit down and write a blog post at the same time each week. Or you might prefer to write blog posts in batches and schedule them at weekly intervals. Either way, proof your writing before you share it with the world. Spelling errors or lost apostrophes can impact your professional image. Leave it at least 24 hours before your final proof, as these errors slip through easily. We’re talking about the typos you can’t believe you missed when you checked your blog post 12 times in one day. Be sure to include high-quality pictures that enhance your blog posts, too. 6. Tell the world about your holistic psychologist blog Blogs usually take a few months to gain traction. However, each new blog post increases your chances of boosting organic traffic to your website. Getting your holistic psychologist blog off the ground doesn’t end when you upload a new post. You can make the most of your blog by: Sharing each post on social media. Repurposing each post into new content for your digital marketing channels, e.g. email newsletter or Instagram account. Get our free guide on how to repurpose your blog copy from our Finer Library. Pitching your blog post topics to media outlets or social media influencers and asking if you can discuss the topic on their platform. Don’t be shy about promoting your holistic psychologist blog. The world is waiting for the positive impact only you can make. 7. Attract more people to your website Interested in attracting ideal clients to your website? Our fortnightly email tips will drip feed all the knowhow you need to make this magic happen.…

Content marketing for coaches: 7 essential tips

Content marketing for coaches: 7 essential tips In a world filled with business coaches, making your coaching business stand out can be difficult. That said, with effective content marketing approaches, setting yourself apart from competitors can become easy. But where should you begin? We’ve put together this guide on content marketing for coaches to get you on the right path. We’ll walk you through how to create a content marketing strategy that draws business owners to you and gets them eager to hire you as their coach. Don’t underestimate the importance of content marketing for coaches. Done well, it can lead to great results.  In fact, content marketing generates around three times more leads than traditional marketing. And it costs 62% less. What is content marketing for coaches? Content marketing for coaches is creating and delivering frequent high-value, high-impact resources. Each resource should meet your ideal coaching clients’ needs and answer their questions. This content should provide value and help you build relationships with your ideal clients. Your content should also inspire these people to buy your services, programmes, or products. As a business coach, your clients aren’t only buying your services. They’re buying the opportunity to work with you. Personal branding is essential to content marketing for coaches. This is because it’s your personality that will attract clients and make them want to work with you over other coaches. Therefore, your content must be true to you. Don’t try to build a brand that doesn’t resonate with who you really are. Who are you serving as a business coach? You can start preparing your content marketing strategy as soon as you know who your ideal client is. Don’t fall into the trap of supporting business owners of all kinds. This could leave you with a niche that’s too broad to resonate with anyone. When choosing your niche, consider your ideal coaching clients’: Day-to-day lifestyle. Biggest problems and challenges. Goals and objectives. Age. Education. Location. Income. If you need to niche down, here are some audience ideas. How about serving: Women business owners? Single-parent business owners? Business owners in an industry that you’re experienced in? Business owners who come from marginalised backgrounds? Business owners who are working to scale to six figures? Content marketing for coaches can only be successful when you know exactly who you’re serving. It’s easy to get started without doing this groundwork, but you’ll never regret putting this thought in first. What will your business coaching offer be? It’s a common misconception that the more coaching services you offer, the more clients you’ll attract. In reality, several offers can lead prospects to decision fatigue. If they feel overwhelmed (or even confused) about how they can work with you, they may not work with you at all. However, if you handhold them to one amazing solution that fits their needs, they’ll be much more likely to buy. Quick tip: Unsure what this amazing solution is? Do some market research with your ideal clients. With a detailed survey, you can pinpoint their needs and come up with one ideal offer that meets these. It’s much better to have one great offer than multiple offers that don’t hit their pain points. And if you can’t convince your ideal clients to have a video call with you, a £10 gift voucher can go a long way. As a business coach, your offer may be a series of one-on-one sessions, a group coaching programme, or a course that clients can follow in their own time. Or you might have a unique idea that sets you apart from any of these usual offer variations in the coaching industry. How can you become your ideal client’s business coach? When you’re happy with your offer, you can work backwards, creating the content that will attract your ideal clients to this offer.  Content marketing for coaches becomes much easier when you know exactly which offer you’re marketing. Rather than waiting for someone to hire you as their coach, become your ideal clients’ coach right away. You can do this by coaching your ideal clients in the content you create. This way, you can build trust with your ideal clients and prepare them to book you. Few people book a business coach straight away. They usually have objections (often to do with price) or fears that get in the way. Your content will ease them in gradually, making them feel comfortable to become a client. Without content, this transition is unlikely. This is where our tips on content marketing for coaches come in. So, let’s get started with your roadmap to creating the content that attracts business coaching clients. What types of content marketing for coaches should you use? There are lots of types of content marketing for coaches to leverage. Some of the most popular types are a blog, social media, email marketing, a podcast, or a YouTube channel. It may seem that more marketing channels equals more success. But this is only the case if you have the time, resources, and/or budget to manage each channel well. If you’re pushed for time, pursue one type of content marketing only. You’re more likely to see results if you market on one channel consistently than on several channels inconsistently. We recommend starting with a blog. Blogging for business is important because: Blogging vs social media While no one will see your social media posts after a few hours (at best), blog posts can attract leads for years. When it comes to blogging vs social media, blog posts have more longevity. Blogging vs email marketing You need an email list, but you might not have many (or any) subscribers yet. A blog can give your business visibility while encouraging prospects to join your email list. Blogging vs a podcast or YouTube channel A podcast or YouTube channel requires you to have audio and video creation skills. This may be overwhelming earlier in your entrepreneurial journey. Once your blog is up and running, you can start introducing new marketing…

How often should bloggers post? The truth no one tells you

How often should bloggers post? The truth no one tells you So, you’re thinking of launching a blog and trying to decide on a posting schedule. Or perhaps you already have a blog but you’re not sure how often you should post. There’s a lot of conflicting information out there about how often bloggers should post. As blogging experts, we’ve taken it upon ourselves to clear up any confusion over posting frequency and why it matters. How often should bloggers post? We advise our clients to upload one blog post a week. At a rate of one blog post a week, you’ll build a knowledge hub of 52 blog posts a year. That’s the short answer. But it’s not the whole answer. The problem is, asking ‘how often should bloggers post?’ is a bit like asking ‘how many employees should my company have?’ or ‘which marketing channels should I use?’ The honest answer to all three questions is: it depends. Factors like time, resources, and business niche will dictate how often bloggers should post. For instance, in some competitive industries, you may need to blog more often. And if you’re a solopreneur, you’ll have less time and resources to blog than a small- or medium-sized company. We’ve found that blogging once a week is the sweet spot. This frequency isn’t too time-consuming but it’s still effective for reaching prospective clients. Weekly blogging is a comfortable amount for most businesses to manage and still reap great results. Any less than once a week and you’re unlikely to generate a notable increase in web traffic. Should I blog more often than once a week? You can absolutely blog more often than once a week if you have the time and resources to stick to your blogging schedule. You can’t have too many blog posts (as long as the quality is consistently high). However, we caution you to choose a realistic blogging frequency before you start posting. Neil Patel wants you to upload one post on your blog every day. That might be great for a larger, established company with a dedicated marketing team. But it could be a challenge for an entrepreneur or the owner of a small business. Rock Content suggests businesses post on their blogs two to four times per week. That amount may seem slightly more doable. But the average blog post takes 3 hours and 51 minutes to write. Multiply that even twice, and you can see how blogging this often can eat into your week. If you start by blogging weekly, you can always pick up the pace later. One of the key blogging mistakes to avoid is starting with a too-high blogging frequency and finding you can’t sustain it. You don’t want to be that business that writes one blog post a month. Or hasn’t blogged since 2019. These blogs rarely get off the ground. How do I stay on top of blogging weekly? There are a few ways to stay on top of blogging once per week, which is the minimum frequency you’ll need to grow your blog. We recommend two strategies to help you stick to your blogging schedule: committing to a weekly writing slot or writing in batches. If you can commit to it, allocate a slot in your calendar each week to write a blog post. You might blog first thing on a Monday morning or save it for a fun Friday afternoon job. But writing a blog during your chosen time slot should be non-negotiable. Writing in batches can help you create a few posts to cover busier weeks when you have no time for blogging. For example, four blog posts written across a couple of working days will set you up for an entire month. Writing, copy editing, and uploading a weekly blog post can take a lot of time and effort if you’re doing it all yourself. Carving out time each week or month is a must if you want to stay on top of your blogging schedule. (Alternatively, you might pay for experts to write and upload weekly blog posts for you.) Should I hire a specialist who provides a blog package? Hiring a blog specialist is a great move if you don’t have the time or know-how to do it yourself. With content writing, SEO, editorial qualifications, and tip-top blogging skills, a professional blogger can help you get the results you need from your blog. We often see businesses ask a team member to write their blog posts, sometimes a virtual assistant, who isn’t all that skilled at content writing. They might create regular blog posts, but if they’re not written well or optimised for search engines, these posts won’t do much for you. Another reason to hire a blog specialist is that blogging is time-consuming. If you blog once a week or more, you’re committing a large portion of your weekly schedule to blogging. When you hire a blog specialist, you can buy back your time and spend it on the parts of your business you love. We love to help womenpreneurs with blogging, which is why we’ve created our Finer Blog Copy package. This blog package contains all the blogging essentials you need to attract more clients, plus two handy bonuses. Find out how our blog package can save you time and money About Finer Things Editorial Finer Things Editorial writes for businesses that help others achieve abundance, whether in the form of profit, self-love, or physical health. Our content helps these businesses attract their dream clients, so they don’t have to chase them. Having taken businesses from 0 to 1,000+ primed-to-buy website visitors per day, we take businesses from unknown to really known. Our credentials include writing/communications undergraduate and postgraduate degrees, HubSpot qualifications, and Chartered Institute of Editing and Proofreading qualifications.

Set up a go-to nutritionist blog in 10 easy stages

Set up a go-to nutritionist blog in 10 easy stages Thinking of setting up a nutritionist blog to promote your business? Blogging can help you attract new clients and position yourself as the go-to expert in your field. A blog can also be an amazing resource for your existing clients. It can be daunting starting a blog, especially if: You don’t think you have time to write a new blog post each week. You don’t know what to write about. You’re not sure how to get your blog posts in front of your ideal clients. But fear not, we’re here to help you navigate those conundrums. Here’s how to set up your nutritionist blog in 10 easy stages: 1. Find your niche. 2. Choose a platform to host your nutritionist blog. 3. Set a realistic blogging schedule. 4. Do your keyword research for your nutritionist blog. 5. Make a content calendar for your nutrition blog ideas. 6. Write your blog posts. 7. Proof your blog posts before you share them. 8. Include images that enhance your nutritionist blog posts. 9. Optimise your blog posts for search engines. 10. Publish or schedule your blog posts. 1. Find your nutritonist blog niche First things first, define the audience you’re writing for. In other words: find your niche. As a business owner, we’re sure you’ve heard this advice before. You may be keen to work with all sorts of clients. But trying to appeal to everyone may leave you appealing to no one, with a message that’s too broad and vague. Establishing your niche – targeting a particular client demographic – can help you attract more people. Rather than having no idea of the sort of person you’re writing for, you’ll address a specific group of readers and their pain points. You may already have a niche for your nutrition business. Perhaps it’s women who need support with hormonal health. Or people who would benefit from intuitive eating. Focus on the audience you’d like to target and angle your nutritionist blog to appeal directly to them. 2. Choose a platform to host your nutritionist blog There are various platforms you could choose to host your nutritionist blog. We recommend blogging on your website if you have one. WordPress websites (like ours) are great for blog hosting. Blogging on your website makes it easier for potential clients to explore your other web pages. First, they’re reading your blog post and then — boom — they’re snooping at your services and visiting your booking page. Quick tip: If you’re not sure how to set up a blog on your website, we recommend asking the tech wizards at MageRage for advice. 3. Set a realistic blogging schedule Blogging is a big commitment. You might plan to blog every day. If this is possible, you should absolutely go for it. But make sure you’re being realistic with your time. If you start out blogging too often, you may soon find that sustaining such a high volume of blog posts isn’t possible. After starting with the best intentions, you might start churning out content of questionable quality. Or you’ll stop blogging altogether. We’ve all seen blogs that the owner hasn’t updated for months. They rarely get off the ground. That’s why we’d suggest you decide on a realistic schedule for your nutritionist blog. Your schedule should be something that you can stick to, even when life and work get busy. How do you know what’s a realistic schedule? We’ll be honest: you need to post at least once a week to grow your nutritionist blog. You can always write more often once you find your blogging groove. But any less than this is unlikely to produce results. So, set aside a few hours each week for writing and uploading blog posts. If you know you’d struggle to carve out dedicated blogging time each week, writing in batches can help. 4. Do your keyword research for your nutritionist blog Keyword research is super important for creating a nutritionist blog that your dream clients will actually find. The main goal of keyword research is to discover what your ideal clients are looking for online and rank for those terms in search results. If you write blog posts without including relevant keywords, your writing is likely to vanish into the Google void, and no one will ever read it. Not ideal. Another amazing thing about keyword research is that it can help you generate topics to write about. But more on that in the next stage. Keyword research doesn’t have to be expensive or complicated. In fact, you can carry out some basic research with tools like Ubersuggest. 5. Make a content calendar for your nutrition blog ideas Make a content calendar for your nutritionist blog: trust us, your future self will thank you. You’ll always know what to write about with a content calendar because you’ll have planned your nutrition blog ideas ahead of time. No more writer’s block when you sit down to blog. There are several ways to come up with nutrition blog ideas to fill your content calendar. Maybe you’ve already gathered topics from speaking to clients or friends. Or maybe you’ve found some inspiration on your competitors’ blogs. We strongly suggest you use your keyword research to determine the subjects you blog about, too. If you generate a list of 50 keywords, planning a blog post for each keyword gives you 50 blog posts already. That’s almost a year’s worth of blog posts if you’re blogging weekly. 6. Write your blog posts Finally, it’s time to write your blog posts. If you’re confident in your writing skills and are ready to become a fully fledged nutrition blogger, go for it! However, if you’re a little rusty when it comes to writing content – especially engaging content that Google will want to show people – here are some tips: Keep language clear and straightforward rather than technical and full of industry jargon. Keep paragraphs and sentences short. Imagine…

Launch your counsellor blog with these 10 steps

Launch your counsellor blog with these 10 steps As a therapist, you may not have a sale or special offer to advertise. But you do have plenty of knowledge. A counsellor blog could be the ideal platform to share what you know. A great counsellor blog can help you stand out by showcasing your expertise and professionalism. Engaging content can also resonate with readers and help you establish a relationship with prospective clients. Here are 10 steps you can take to launch your counsellor blog. 1. Identify your target audience. 2. Research counselling blog topics. 3. Write your blog posts. 4. Include calls to action. 5. Proof your writing. 6. Optimise your counsellor blog for search engines. 7. Add pictures to enrich your blog posts. 8. Upload a new blog post each week. 9. Promote your counsellor blog. 10. Update published blog posts. 1. Identify your target audience Before you write a single word, make sure you know who your counsellor blog audience will be. If you try appealing to everyone, you’ll end up appealing to no one. First, decide who you’re writing for. If you run a private practice, you may have already identified your target audience. Is it families, young professionals, or couples in need of relationship counselling? Perhaps you specialise in ADHD, postpartum depression, or bereavement? Next, figure out your ideal client’s demographics. Get a grasp on the challenges they may face and the advice they may be searching for online.  2. Research counselling blog topics You’ve identified your target audience: now it’s time to decide what to write about. Perhaps you already have a long list of ideas for your counsellor blog. If you don’t, there are two main sources we’d suggest you use to generate counselling blog topics: Your client base. Keyword research. Whenever you answer a client’s question relating to mental health or emotional issues, you could turn that information into a blog post. (It goes without saying that all information you share on your counsellor blog should remain anonymous.) Perhaps you’ve shown your client a breathing technique or offered them advice on coping with a difficult life event. You can guarantee that other people are seeking advice and information on the topics your clients are speaking to you about. We also recommend you do keyword research to inspire counselling blog topics. Keyword research can help you discover what words and phrases people are putting into search engines like Google. When someone searches for ‘seasonal affective disorder symptoms’ or ‘what is gaslighting,’ Google shows them countless articles and blog posts. By harnessing keyword research, your counsellor blog posts can appear alongside these results. And if you do some search engine optimisation (more on this later), you’ll improve your chances of appearing near the top of the results. 3. Write your blog posts You can’t launch your counsellor blog without writing (unless you hire a blog specialist to take care of that for you). So, step number three is to write your blog posts. As a qualified therapist, writing is probably a skill you’ve honed through years of work and training. This should set you in good stead when it comes to launching a counsellor blog. However, it’s worth keeping in mind that writing blog posts isn’t quite the same as writing research papers or reports. The skill of commercial writing is creating content that engages the reader and delivers a message. Some tips for creating good content include: Writing simply. Your counselling blog topics might be complex, but your writing should be easy to read and understand. Writing conversationally and empathetically. Welcome the reader in and show them you know what it’s like to be in their shoes. Using subtitles and bullet points to break up walls of text into clearly labelled, bite-sized information. Keeping sentences and paragraphs short. Your content should be as easy to consume as possible. Plus, shorter paragraphs mean more white space. Big walls of text can overwhelm readers. 4. Include calls to action You’ve worked hard to attract a reader to your counsellor blog. You don’t want them clicking away immediately once they’ve finished reading. That’s why it’s important to include calls to action (CTAs) in your blog posts. Effective content convinces the reader to perform some kind of action. That might be clicking through to read more of your blog posts or filling in a contact form. It’s up to you to decide what that CTA is and what action you want readers to take. To avoid decision fatigue, we suggest using one CTA per blog post. 5. Proof your writing As a counsellor, you’ll understand the importance of effective communication better than most. Proofreading your blog posts means you can: Improve clarity and precision. Avoid obvious spelling and grammatical errors. Avoid misunderstandings (this is especially important when discussing sensitive topics). Making sure your blog post is free of errors goes hand in hand with maintaining your professional image. Typos and spelling mistakes may seem like small issues, but they can erode trust in your services. Plus, errors like including someone’s surname could lead to an accidental breach of confidentiality. After writing and editing your blog post, wait until the next day to check it one last time. You’ll often find a missed comma, spelling error, or phrase that you could clarify before you hit ‘publish.’ 6. Optimise your counsellor blog for search engines Search engine optimisation (SEO) is a vital step in launching your counsellor blog. You may have written the most insightful, valuable content ever. But if you don’t optimise your blog posts for Google searches, it’s unlikely anyone will find them. There are plenty of practical ways to optimise your blog posts for search engines. Choosing a focus keyword is a good place to start (this is where your keyword research from earlier can come in handy). Select a focus keyword for each blog post and include that keyword with a density of 1-2%. For a blog post of 600 words, you’d want to make sure…

10 ways to enhance your spiritual growth blog

10 ways to enhance your spiritual growth blog If you have a spiritual growth blog, you’ll want to do everything in your power to enhance its reach and quality. You might want to enrich the content your spiritual growth blog offers readers. Or you might want to drive more online visitors to your blog and / or website. Here, we’ll cover some blogging best practices to boost your spiritual growth blog’s online reach. We’ll also share ideas for creating valuable, insightful content to guide and inspire your readers. 1. Upload new blog posts weekly. 2. SEO-optimise your spiritual growth blog. 3. Do keyword research. 4. Promote your spiritual growth blog. 5. Include spiritual quotes in your blog posts. 6. Share personal stories from your spiritual journey. 7. Create weekly journal prompts. 8. Feature spiritual experts. 9. Offer reviews and recommendations of spiritual resources. 10. Add inspiring images to your blog posts. 1. Upload new blog posts weekly One of the best things you can do to enhance your spiritual growth blog is to increase the number of high-quality blog posts you’re uploading. Regularly producing informative, spiritual content benefits your audience. But higher posting frequency can also improve your blog’s online reach. How often you publish content will come down to your time and resources. We suggest uploading one blog post a week. Of course, you can blog more frequently, as long as it doesn’t impact the quality of your content. It can seem like a big commitment to blog weekly, especially as writing a blog post takes 4 hours and 10 minutes on average. But the truth is that blogging less than once a week is unlikely to benefit your spiritual growth blog. 2. SEO-optimise your spiritual growth blog So, you’ve written an amazing blog post, and you’re about to upload it to your website or another platform, like Medium. But have you optimised your blog post for search engines? We know that the idea of SEO can strike fear into even the boldest of bloggers. But search engine optimising your spiritual growth blog doesn’t need to be complicated. There are several basic things you can do to help your blog posts appear in Google results, such as including internal links. You should also add a few external links to reputable sites to show Google you’re using reliable sources. 3. Do keyword research for your spiritual growth blog You might write wonderful posts for your spiritual growth blog. But if you’re not including words and phrases that your ideal readers are searching for online, your blog is unlikely to show up in Google results. Keyword tools can help you discover relevant keywords to include in your blog posts. 4. Promote your spiritual growth blog When it comes to enhancing the reach of your spiritual growth blog, uploading your blog post to your chosen platform is just the first step. If you have a social media presence, make sure you’re sharing each blog post to your followers at least once. You can also repurpose each blog post into content for your social media accounts and your other marketing channels, e.g. email newsletters. You might want to approach media outlets and social media influencers in the spiritual space and ask if you can discuss the topic of your blog post on their platforms. If you discuss a topic you’ve written content about on any platform, be sure to include a link back to the original blog post. 5. Include spiritual quotes in your blog posts Spiritual quotes are popular with many people in the online wellness space. The right quote can resonate deeply with readers and offer profound insights into their journey to spiritual growth. Including spiritual quotes in your posts is a wonderful way to enrich your blog. You might share affirmations, words from spiritual teachers, or wisdom you’ve collected from your own experiences. Why not gather several of your favourite spiritual quotes into one inspiring blog post? Or you could discuss the significance of different spiritual quotes on meditation or enlightenment in individual blog posts. 6. Share personal stories from your spiritual journey Spiritual growth is a deeply personal and transformative process. What better way to enhance your spiritual growth blog than by sharing personal stories from your own spiritual journey? Start by jotting down any ideas or experiences that occur to you relating to your spiritual journey. Look for moments that would serve as a learning opportunity that others might relate to and benefit from. In addition to helping you create valuable content for your spiritual growth blog, authenticity can help readers connect with your blog on a deeper level. 7. Create weekly journal prompts Journal prompts can be a valuable addition to your spiritual growth blog. Prompts can encourage introspection and self-discovery, helping readers on their spiritual journey. If you’re updating your blog weekly, you could include a journal prompt in each blog post. Each prompt could relate to the content of the blog and encourage readers to reflect on the topic themselves. You could also ask readers to get in touch via email or social media and share any insights that the prompt has inspired. Starting a meaningful conversation with your audience can help build engagement and a sense of community around your spiritual growth blog. 8. Feature spiritual experts Enhance the value of your spiritual growth blog by inviting experts in the spiritual field for interviews or guest posts. Insights and wisdom from spiritual leaders, writers, or practitioners can add credibility to your blog. Plus, interviewees or guest bloggers can provide unique perspectives, helping your readers to deepen their spiritual knowledge. Featuring spiritual figures or influencers on your blog can also allow you to tap into their follower base. In turn, you can expand your blog’s reach to a larger audience. 9. Offer reviews and recommendations of spiritual resources There are many books, podcasts, documentaries, and other resources out there related to spirituality. The sheer volume of content can sometimes feel overwhelming. Some people prefer to rely…